Having started out on Carnaby Street, it also operates salons in London's Fitzrovia and Battersea Power Station.
So. Shell continues expansion with new Chelsea salon
Sophie Smith
28 March 2025
Ukrainian nail salon So.Shell has made its Chelsea debut on Fulham Road, continuing its expansion after first landing on London's Carnaby Street in 2022.
Located at 307 Fulham Road, the 1,328 sq ft salon offers a wide range of treatments such as nail extensions, nail art, lash treatments, and eyebrow grooming laminations.
Co-founders Maria Sharova and Yana Galiyeva said: "Fulham Road marks an exciting milestone for So.Shell.
"Our commitment to rigorous sterilisation protocols and long-lasting results sets us apart, and our rapid expansion has been driven by strong local customer loyalty."
So.Shell specialises in Ukrainian manicure techniques that focus on safety and quality. Customers can receive a manicure, pedicure, and brow treatment in 90 minutes, providing a balance between efficiency and care.
Its new nail salon joins a number of beauty and wellness-focused brands on the wider estate, such as KARVE, the transformer pilates studio, at 370 King’s Road, as well as Margaret Dabbs, TriYoga, FaceGym and Backstage.
Hannah Grievson, Property Director at Sloane Stanley, said: "So.Shell elevates our beauty and wellness mix across the estate, and highlights the continued popularity of these uses among consumers. Together with our existing operators, we now have one of the most significant concentrations of beauty and wellness in London."
