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Soap & Glory granted Leaping Bunny approval in further cruelty-free win for No7 Beauty Company

Gaelle Walker
04 October 2021

The No7 Beauty Company has hit another key milestone on its journey to achieving cruelty-free certification for all of its beauty brands after Soap & Glory achieved Leaping Bunny approval.

The approval was granted across Soap & Glory’s range of cruelty free skin, body and makeup ranges.

Soap & Glory is the third No7 Beauty Company brand to gain Leaping Bunny approval, joining Botanics and Liz Earle.

Looking forward, the No7 Beauty Company is working towards cruelty free status for its full portfolio.

The approval followed “months of hard work” by the Soap & Glory team, during which time Cruelty Free International examined the brand’s entire supply chain for each product right down to raw materials and ingredients.

No7 Beauty Company Global Category Director Beauty Munnawar Chishty said: “Soap & Glory believes that beauty products should be fun, luxurious and most importantly, cruelty free, which is why we are so proud to now be ‘Leaping Bunny’ approved.

“A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. This means that the entire Soap & Glory range is now approved under the internationally recognisable gold standard for cruelty free products.” 

Cruelty Free International Chief Executive Officer Michelle Thew added:“We are thrilled that Soap & Glory is joining the Leaping Bunny family and know that cruelty free shoppers everywhere will be delighted by this development.”

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