Sodalis Group acquires three British brands to strengthen UK portfolio

The Italian health and beauty manufacturer Sodalis Group has acquired three British brands from China-based Meiyume to strengthen its foothold in the UK and Europe. 

Sodalis Group has acquired Brisk, which produces men's beard oil, teeth-whitening solution Rapid White and deodorant brand Triple Dry. It has also bough the German arm of Meiyume’s personal care brand marketer Lornamead, making it Sodalis' first subsidy in the country.

“The move to divest the German Lornamead business and the UK brands follows a strategic review of Meiyume’s overall services and allows the beauty company to focus on providing packaging, turnkey, retail solutions and insights to help beauty players transform,” Meiyume commented.

Fabio Granata, Sodalis’ Chief Executive Officer, added: “For us, this is another step toward our goal to become a strong personal care player throughout all the most strategic European countries. We look forward to integrating the team and working together on new strategic moves to further grow in Germany and the UK.”

The deal's financial terms were not disclosed.