Soho House launches Soho Skin range developed for members' lifestyles
Soho House, the private members' club, has unveiled a modern, genderless skincare range, Soho Skin, which has been tailored to its members' lifestyles.
The range has been developed to streamline skincare regimes, deliver results and "elevate the everyday". Its focus is on renewing the skin's cellular energy and replenishing essential functions.
Soho Skin's formulations are vegan, cruelty and silicone-free and were developed by a leading cosmetic scientist based on feedback from Soho House members, who shared their skincare needs and what they would like to see in the range.
The core formulation at the heart of the line is the 'Soho Skin Concentrate', which contains glycogen to restore the vitality of cells and pistacia lentiscus gum to improve cellular longevity by activating collagen and elastin. Additionally there is lactococcus ferment lysate, which speeds up the shedding of aged cells to promote and improves barrier function. The concentrate is featured in five products in the 10-product range.
"At Soho House, we are continually inspired by our members – they are what motivates changes to the Houses across the globe. When we come up with a new idea within Soho House, we love to put it out there and get their feedback first.
"Increasingly, members are proving eager to get involved in product development and be a part of the brand, so it was important for us to include them on this journey as we venture into skincare," explained Soho House Retail managing director Aalish Yorke-Long.
The range comprises:
Lip Balm, £15
Renewal Serum, £76
Face Cream, £60
Cream Cleanser, £55
24/7 Treatment, £72
Detox Mask, £60
Eye Cream, £55
Liquid Exfoliator, £60
Overnight Cream, £55
Shave Gel, £20
Soho Skin is currently available in Soho House bedrooms and available to purchase online by members at sohoskin.com. It is also available at select retailers ahead of a full global launch in October.