Sol de Janeiro celebrates latest launch with nationwide pop-ups

Sol de Janeiro is bringing its signature Brazilian energy to the UK with a nationwide pop-up tour celebrating the launch of Body Badalada  - the brand’s latest launch and its most sensorial bodycare innovation yet.

The Brazilian-inspired beauty brand has unveiled Body Badalada Vitamin-Infused Lotion, a "First At" Sephora global exclusive. This new product marks a significant milestone in the brand’s rich body butter history, offering a body lotion that is weightless yet vitamin-rich and delivers 24-hour hydration without heaviness.

Described as a 'full body glow up in a bottle', the new formula is infused with seven molecular weights of hyaluronic acid, Brazilian sugarcane, and vitamin-rich Brazilian nut to quench thirsty skin from deep within. The best part? It's scented with the cult-favourite Cheirosa 62.

To bring the launch to life, Sol de Janeiro is taking over key UK cities with the Badalada Roadshow - a multi-city pop-up experience that channels the vibrancy of Brazilian street culture.

The tour begins at Westfield White City in London from 5-8 June, followed by stops at Metrocentre in Newcastle from 26-29 June and Bullring Birmingham from 17-20 July. Visitors can step into an immersive brand world featuring an Experience Tunnel, exclusive sampling, photo moments, fragrance consultation carts and a hands-on product experience zone.

Priya Venkatesh, Global Chief Merchandising Officer at Sephora, said: "At Sephora, we have a unique culture of partnering with the most creative and inspiring brands to bring the best of beauty to our 74 million loyal customers across the world.

"We are very excited to introduce Body Badalada by Sol de Janeiro, a defining milestone for our historical collaboration and in the brand journey. From their earlier days on our shelves to this global exclusive, they’ve shown what’s possible when a brand leads with heart, creativity and innovation. Badalada delivers all of that and more."

Body Badalada Vitamin-Infused Lotion (£32) is available exclusively at Sephora.