SoPost joins with Who What Wear UK to launch new sampling community for beauty brands 

Online product sampling platform SoPost has partnered with digital lifestyle destination Who What Wear UK to launch an exclusive sampling community, connecting beauty brands with engaged beauty enthusiasts.

With a reach of over 3.8 million fashion and beauty enthusiasts across the UK - and an audience that spends an average of £400 per month on beauty products - Who What Wear UK offers the "perfect platform" for SoPost to launch The Beauty Dispatch.

By uniting its audience with SoPost’s sampling capabilities, the new partnership aims to offer brands an "unmatched" opportunity to drive product trial, boost engagement, and increase conversions at scale.

So, how does it work?

Through precise targeting based on individual interests and preferences, brands can connect with relevant segments of the community, which may lead to higher engagement and improved conversion rates.

In addition, The Beauty Dispatch supports interaction at multiple stages of the customer journey. It also enables brands to collect post-trial feedback on product experience, purchase intent, and brand perception - helping them evaluate the effectiveness of their campaigns and potentially drive long-term results.

Jonny Grubin, founder and CEO at SoPost, said: "Sampling within a community like The Beauty Dispatch is a game-changer for brands looking to reach their ideal audience in the right environment – and ultimately, drive higher engagement and conversion.

"SoPost has always been about connecting the right consumers with the right products, and our partnership with Who What Wear UK deeply extends that initiative.

"The Beauty Dispatch gives brands an incredible opportunity to place their products directly into the hands of trendsetting beauty lovers, backed by industry-leading sampling technology and data insights that drive real business results."

Shannon Lawlor, Beauty Director at Who What Wear UK, added: "Reviewing beauty products is our daily duty at Who What Wear and we are always intrigued to learn about how our readers respond to our recommendations.

"This launch gives us the opportunity to combine our editors’ expertise with the real-time input and impact of sampling from our community of discerning beauty lovers."