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Sporty & Rich enters beauty category

Sophie Smith
25 September 2023

Clothing and accessories brand Sporty & Rich has expanded into beauty with the launch of a new skincare range.

The new line, called Sporty & Rich Beauty, represents "an extension of the wellness-focused principles that guide the brand's lifestyle".


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Powered by naturally and organically derived ingredients, the collection includes a Skin Softening Milk Cleanser, Nourishing Body Oil, Multi-Vitamin Face Mist, Replenishing Hand Cream and Multi-Purpose Balm.

Its products are formulated for all genders and skin types, as well as being dermatologist-tested, vegan, paraben-free and cruelty-free.

Founded by Emily Oberg, Sporty & Rich started out as an Instagram mood board, followed by a print magazine. It later launched an assortment of "simple, yet thoughtfully designed" apparel and accessories, available at Selfridges, Flannels, Harrods and its own DTC website in the UK.

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