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Spotlight Oral Care launches limited edition pride toothbrush for charity

Tom Shearsmith
03 June 2021

Spotlight Oral Care founders Dr. Lisa and Dr. Vanessa Creaven have announced the launch of their new limited edition Pride Sonic Toothbrush, featuring a graduated rainbow blend informed by the iconic Pride Rainbow Flag.

The limited edition Pride Spotlight Oral Care Sonic Toothbrush has been specially designed to celebrate LGBTQ+ communities and highlight vital advocacy and community-building work around the world.

Complete with purple Travel Case and orange Spotlight Sonic Toothbrush Replacement Heads, every colour of the flag, and member of the LGBTQ+ community, is represented with Pride.

The brush features 3 speed settings, aptly renamed with queer-associated words:

Werk (Clean) – 41000 reps/min
Yaaass (Whitening) – 48000 reps/min
Shhhh! (Sensitive) – 31000 reps/min

Spotlight Oral Care Pride 2021

Spotlight Oral Care’s customers were invited to nominate and vote on the LGBTQ+ charity or organisation they felt deserved to smile this pride across the brands three key regions; Ireland, the UK and USA. With a charity chosen for each region.

The company has confirmed that 100% of the profits in the UK will be donated directly to the charity Mermaids.

Mermaids supports transgender, non-binary and gender-diverse children and young people until their 20th birthday, as well as their families and professionals involved in their care, providing families and young people with the tools they need to negotiate education and health services.

Dr. Lisa Creaven, Spotlight Oral Care Co-Founder, said: "We are so excited to launch our Limited Edition Pride Sonic Toothbrush and are proud to be supporting Mermaids as the chosen charity by our followers in the UK to receive 100% of the profits. As parents with families of our own, we are delighted to be supporting the vital work that they do for LGBTQ+ families. It’s time to spread the word, share a smile, and join us as we reflect, celebrate and support LGBTQ+ communities everywhere''.

Matt Moore, Corporate Fundraising Manager at Mermaids added: “We are absolutely delighted to have been chosen by Spotlight Oral Care’s supporters as their UK charity for this year’s Pride campaign. Thank you to everyone who nominated and voted for us! The proceeds will help us continue our vital work supporting the thousands of transgender, non-binary and gender diverse young people and their families who use Mermaids support services every year”.

The Pride Sonic Toothbrush has been on general sale since 1 June 2021, marking the first day of Pride Month.

Founders Drs Lisa and Vanessa Creaven recently featured on The Beauty Edit podcast, where we bring you inspiring stories, retail insights and conversation from the beauty sectors’s most influential business leaders.

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