Spring Fair promises immersive experience to inspire buyers and exhibitors
As the UK's leading retail trade event for 75 years, Spring Fair brings together home, gift and fashion buyers and suppliers of all sizes from across the industry to create new business opportunities. An essential meeting place for retail, Spring Fair's seven decades of expertise offers an entire community of retailers a place for unmatched innovation and inspiration.
The 75th anniversary show promises to be an immersive experience packed with unforgettable experiences, events and activations designed to inspire buyers and exhibitors alike. With over 1,200 exhibitors, one million new products, and nearly 40,000 buyers from the UK and overseas expected, this iconic retail event showcases the latest in gifts, homeware, fashion, beauty, and more, attracting a combined spend of £2.25 billion. It hosts the largest, highest-spend assembly of retailers in the country including department stores, supermarkets, fashion retailers, garden centres, charity shops, cultural and entertainment centres, as well as thousands of the UK’s independent retailers.
Spring Fair’s first-ever signature fragrance, Heritage 75.
The exclusive signature fragrance, Heritage 75, has been created to commemorate the show’s 75th anniversary. The scent, crafted in collaboration with fragrance experts Quintessence Fragrances and home fragrance experts Sebnini, debuts at Spring Fair, bringing a multisensory dimension to the event and celebrating its legacy of innovation, creativity, and connection in the retail industry.
A Fragrance That Embodies Legacy and Innovation
Heritage 75 captures the spirit of Spring Fair, blending tradition and modernity, and reflecting the excitement of the anniversary while symbolising 75 years of heritage. The fragrance is a harmonious combination of invigorating top notes, an elegant heart, and a warm, grounding base:
- Top Notes: Crisp apple, sun-kissed lemon, and zesty bergamot awaken the senses.
- Heart Notes: Velvety jasmine, luxurious tuberose, ancient cedarwood, and cistus add richness and depth.
- Base Notes: The scent settles into a warm base of amber, earthy, moss-infused patchouli to create a comforting and lasting impression.
Designed to evoke feelings of celebration, legacy, and innovation, Heritage 75 feels like coming home, a blend of fresh beginnings and comforting traditions that bridges the gap between past and present, offering a lasting impression of comfort and familiarity.
Scent-Scaping: Enhancing the Event Experience
As part of the rising trend of experiential retail, Heritage 75 will elevate key areas of the show, such as the Buyers Lounge, Sales Lounge, Licensing Lab, and Press Lounge, through scent activations. The Buyers Lounge will feature a mini high-street and one of the pop-up shops will be Quintessence Fragrances, home to the signature fragrance where visitors can meet the Quintessence team of perfumers and explore the fragrance's individual elements and how they build into the one scent.
“Research has shown that scent has a remarkable ability to evoke memories and influence behaviour, from enhancing customer engagement to driving sales. We’ve seen scent-scaping continue to rise in popularity in retail, with home fragrance emerging as one of our most sought-after product categories by buyers”, said Laura Rae, Head of Community, Spring Fair. “That’s why we’re excited to partner with Quintessence Fragrances and Sebnini to offer visitors an immersive sensory experience that not only reflects the growing demand for scent as a powerful tool in retail, but also provides our visitors with valuable opportunities to learn about the creative process behind building your own fragrance and home fragrance products. Heritage 75 is more than a scent - it’s a celebration of our journey over the past 75 years and a symbol of our commitment to innovation and excellence in the retail industry.”
Heritage 75 Products: Limited-Edition Candles and Diffusers
In addition to the fragrance activations, limited-edition Heritage 75 votive candles and diffusers will be distributed to key buyers and showcased across the event. These products spotlight the growing demand for home fragrances, a category that has become one of Spring Fair’s most sought-after and also one of the fastest-growing sectors globally.
Grant Warden, Director, Quintessence Fragrances, said: “We are thrilled to have collaborated with Spring Fair on the creation of a signature scent to celebrate its 75th Anniversary. Heritage 75 is a captivating blend of history and innovation, embodying the essence and shared philosophy of both Quintessence Fragrances and Spring Fair. Crafted by Quintessence Fragrances’ perfumer Nathalie Rouquet, Heritage 75 offers visitors the unique opportunity to engage in a fully immersive, multi-sensory experience.
The partnership also marks a significant milestone as Quintessence Fragrances becomes the first fragrance house to ever exhibit at Spring Fair. We look forward to welcoming visitors to join us at our ‘Quintessence Fragrances’ shopfront in the Buyers Lounge to discover the creative processes of Quintessence Fragrances’ multi-talented perfumers and development team, and to learn about the importance of scent for your business and how it can elevate your brand.”
Sebastian Schyberg, Global Sales Manager, Sebnini Trading Ltd, added: “Sebnini is delighted to collaborate with Quintessence Fragrances on bringing Spring Fair’s Heritage 75 fragrance to life through our candles and diffusers. We have been attending Spring and Autumn Fair for over 25 years, so this collaboration is an exciting milestone for our team. We’re excited to see Heritage 75 come to life at Spring Fair and to help visitors understand how powerful scent can be in elevating their businesses and leaving customers with lasting memories.”
The State of Beauty 2025
The UK's beauty and wellbeing market is experiencing significant transformations as we move into 2025, driven by consumer preferences for sustainability, technological integration, and holistic health approaches. Spring Fair reflects these market changes and offers a comprehensive range of brands and products to meet the diversified needs of retailers.
The diversification of UK retailers into the beauty and wellbeing sector is a growing trend, driven by evolving consumer preferences, the profitability of the beauty market, and a desire to expand revenue streams. Offering beauty and wellbeing products also allows retailers to cater to niche markets too, such as vegan beauty, gender-neutral products, and sustainability-focused consumers.
Retailers traditionally focused on other sectors, such as fashion, grocery, and homeware, are increasingly introducing beauty and wellbeing product lines. It’s not just the supermarkets, fashion brands, and lifestyle and home retailers who are expanding their beauty offering, rising consumer demand for beauty and wellbeing products even during economic downturns, has driven smaller retailers and independents such as florists, tattoo parlours, gift shops and garden centres to broaden their offer.
Increasing focus on self-care and holistic wellbeing has fueled demand for accessible products and means beauty and wellbeing remain resilient sectors. The products typically have higher margins than many traditional retail categories, making them an attractive diversification opportunity.
Consumers are increasingly prioritising eco-friendly products, leading brands to adopt nature-positive formulations. This approach ensures that ingredients are sustainably sourced and contribute positively to their ecosystems. Consumers are embracing products with clean, natural ingredients and adopting simplified skincare regimens. This trend reflects a broader movement towards authenticity and sustainability in personal care.
Skincare products that offer multi-sensory experiences are on the rise. Brands are developing formulations that not only address skin concerns but also provide therapeutic benefits through texture, scent, and application rituals. This approach enhances the overall user experience, aligning with the self-care movement's emphasis on mental and emotional wellbeing.
Find Your Next Bestsellers
Save time by sourcing all your collections at once. Explore 12 diverse products destinations offering the biggest and broadest array of products under one roof at the perfect time of year. Spring Fair will help maximise your buying experience and offers great value for time.
The Ultimate Gift Destination
The Gift destination, encompassing Gift, Beauty & Wellbeing, Kids, Toys & Play, and Greetings, Party & Celebration, fills Halls 3, 4 and 5 at Spring Fair.
Covering all your bases, from classic to contemporary, licensed, eco-friendly, and British-made at all price points, the Gift destination is tailored to appeal for all buyers interested in diversifying their offer and developing their product ranges to meet the growing trend for experience retailing. There is no better place to source all your giftware needs and next bestsellers with everything from licensed and design-led gifts, candles and pampering products, children’s toys and gifts, party suppliers, books, collectibles and craft kits.
The Beauty & Wellbeing in Hall 3 destination features stand-out collections that pamper, groom, spritz and energise. From beauty staples to hair care, discover beauty and wellbeing products for the mind, body and soul from Bomb Cosmetics, Luxscents UK, Heathcote & Ivory, Upper Canada, Reebok Fragrances, Wild-Olive, Arran Sense of Scotland, The Highland Soap Co, Sevin, The Somerset Toiletry Company, Scottish Fine Soaps, and The English Soap Company will show off exciting collections of soaps, shampoos, balms, male grooming products and other cosmetic toiletries.
Engage all the senses with our exceptional range of aromatherapy oils, reed diffusers, wax melts, room sprays, fragrance, and candles from great brands including Bodyenrich, Green Laurels, Sukha Oils, Heaven Scents Incense, Luxscents UK, French Arabian Perfumes, EA Perfumes, Brands West, Scent N Essence, and Cave London.
Find an indulgence of creams, body lotions, face creams, body butters and hand lotion products from a range of skincare brands including FRUU, Rainbow Cosmetics, and Laval Cosmetics. Soak up the selection of bath products that make the perfect gift from favourites like Bomb Cosmetics, Eco-Bath London, Bath, Bubble & Beyond, and Heathcote & Ivory. And all the best leading health, beauty, nursery, fragrance, cosmetic, skincare, and haircare brands from Beauty Traders and Murray Health & Beauty.
The sector also welcomes an exciting assortment of new exhibitors including No Nasties Kids Hair & Makeup, Beauty Scents, Lovehoney Group, Psychic Sisters, Akamuti Limited, and a world of aromatic perfumes from RiiFFS. In the New Business Pavilion look out for Skyn Bakery, Aura Clarity Migraine Glasses, RayEssence Skincare, Nede Hair & Skin Care, and Musketeers.
Reebok Fragrances attend for the first time as the first stage in the roll out of the collection in the UK and Ireland. Look out for their women’s and men’s fragrances and bodycare on their stand and at the Hall 3a entrance. Barry Cox says, “We are very pleased to be attending the Spring Fair for the first time and hope to meet many of the UK and Ireland’s retail buying teams and show them first-hand the updated ranges of Reebok fragrances, body mists, deodorants, a new Deo Stick launching in May, and shower gels – all designed to meet the personal care requirements of discerning men and women looking for high quality, contemporary products. To support this, we will bring the highest standards of customer service to retailers looking to add interest and variation to their product ranges.”
Elevate Your Show Experience
Explore the exciting content areas, buyer experiences and products, designed to inspire, engage and lead you to incredible products. Learning from industry experts is vital so don’t miss the keynotes, seminars, catwalk shows, and trend forecasts and more, on the Inspiring Retail Stage, Masterclass Studio, and Licensing Lab. Visit https://www.springfair.com/stage-programme for the full agenda.
Engage your senses at the Spring Fair Buyers Lounge. All buyers have access to a basic buyer’s benefit package which can save them over £30 per day. The Buyers Lounge offers a sanctuary designed to inspire and provide a moment of calm to reflect and plan orders away from the bustle of the show floor. Curated around the five senses, the lounge invites you to indulge your taste buds with complimentary tea, coffee and delicious sample sessions from exhibitors.
Buyers can also take advantage of daily buyer’s tours, and a complimentary consultancy from Stephen Spencer + Associates. They’ll guide you in creating your own ambient retail experiences, or speak with expert perfumers from Quintessence Fragrance about how to develop captivating scents in home fragrance.
Celebrate Spring Fair’s 75th Anniversary
Join in the festivities marking 75 years of retail excellence. In honour of this exciting milestone event, Spring Fair is hosting several fun events including Happy Hours, a Spring Fair 75th Birthday Party, 75 Years of Excellence Awards, a 75th anniversary networking festival, and so much more throughout the show.
Don’t miss your chance to celebrate the past, present, and future of retail. Register now for an unforgettable experience at Spring Fair 2025 and discover what’s next in home, gift, and fashion.
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