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St.Tropez names Ashley Graham as Global Brand Ambassador

Tom Shearsmith
05 February 2021

Premium self tanning brand St.Tropez has announced beauty icon, supermodel, and entrepreneur Ashley Graham as its new Global Brand Ambassador.

In her new role, Graham will lend her influential voice to the brand, headlining their upcoming motivational “You Set the Tone” brand campaign.

Having worked closely with the brand behind the scenes over the last year, Graham now begins her role, leading the upcoming campaign alongside other members of the global tanning tribe of celebrity fans, tanning experts and influencers.

Graham's first in-store campaign image will hit US Ulta stores and global online marketplaces this month with more content set to follow on the brand's social channels.

Jacqueline Burchell, St.Tropez's Global EVP of Marketing & Product Development said: "Ashley has an authentic relatability that appeals to many globally; she's a busy working mom, a successful businesswoman and a natural beauty who many truly admire.

"St.Tropez and Ashley share the same ethos and attitude so we're so excited to bring such a positive energy to our brand and ultimately our customers. For so many people, tanning isn't about how it makes you look, it's how it makes them feel and we know that self-care, feeling good and looking after yourself is so important, especially with what we are all going through right now."

Ashley Graham, St.Tropez Global Brand Ambassador, added: "St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round. But for me, it’s not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside. I feel like I can take on the world with a tan!"

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