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Stila Cosmetics appoints former Estée Lauder president as CEO

Sophie Smith
05 May 2026

Stila Cosmetics has named Daniel M. Annese as its new Chief Executive Officer, marking a new phase in the brand’s leadership and strategic direction.

Annese steps into the role following a three-year tenure as a Board Advisor to the company.

He brings more than 25 years of experience in the global beauty industry, including senior leadership positions at The Estée Lauder Companies, where he served as Global Brand President and was a member of the Executive Leadership Team.

During his time at Estée Lauder Companies, Annese worked across a portfolio of brands including Estée Lauder, Tom Ford Beauty and Too Faced Cosmetics.

His responsibilities included collaborating with brand teams, retail partners, distributors and suppliers to support strategic growth, operational alignment and consumer engagement across global markets.

"Stila is a remarkable brand with a powerful heritage inspired by innovation, creativity and artistry," said Annese.

"I'm honorued to step into this role and build on the momentum already in place as we continue to evolve the brand, accelerate innovation, and expand our global reach."

The appointment reflects Stila Cosmetics’ ongoing focus on advancing its long-term strategy across product development, marketing and international distribution.

Read TheIndustry.beauty's feature on Stila has turned 30 and is refreshed, refocused and ready to shine again.


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