StockX enters beauty with Revlon x Megan Thee Stallion collection

Revlon is to become one of the first beauty brands to launch a new product on StockX -the smart direct-to-consumer product release platform for ultra-coveted items.

Limited to just 450 sets, the “hyper-limited edition” four-piece Revlon x Megan Thee Stallion Hot Girl Sunset Collection will go live later on today (28 July) while supplies last.

Made in partnership with Texas-born rapper and Revlon Brand Ambassador, Megan Thee Stallion, Revlon's new collectible collection will have a starting price of  $40 and feature Megan's original Hot Girl artwork on the packaging.

It will also include high drama faux lashes a Super Lustrous The Gloss, renamed THEE GLOSS, as well as an all-new face and eye palette, with 10 sunset shades hand-picked by Megan.

The drop will see Revlon become the first makeup brand to launch a collection on StockX - leveraging the platform's DropX model to bring its products “to a diverse new audience.”

Initially launched as trainer resale marketplace in 2016, the StockX platform connects buyers and sellers of high-demand consumer goods from around the world and sells items “at their true market price.”

It currently focuses on streetwear, handbags, watches, collectibles and electronics – with beauty set to be next on the agenda.

Commenting on the launch, Revlon General Manager Chandra Coleman Harris said: "We knew immediately that StockX was the ideal platform to launch this one-of-a-kind collection with Megan Thee Stallion."

"Given the palpable excitement around Megan, we wanted an unexpected launch model to match it.

"StockX is at the center of culture so the synergies between our brand DNA, her fans, and StockX's dynamic marketplace aligned perfectly."

StockX Chief Marketing Officer Deena Bahri said: "Much like StockX, Revlon has a rich history of innovation, which is particularly remarkable for a company nearing its centennial."

"Launched in close collaboration with Megan Thee Stallion - a trailblazer in her own right - this DropX once again reinforces our commitment to unlocking access to of-the-moment products across a wide range of categories, and to amplifying brands and creators that share in our mandate to offer our customers equal opportunity to self-expression."

StockX employs more than 1,000 people in 14 offices and authentication centers around the globe, currently serving over 200 countries and territories.