Stories Parfums targets UK expansion with 'major' retail launch

Independent luxury fragrance house Stories Parfums has launched at the new Boots Fragrance concept store - marking a major moment in the brand’s UK retail expansion.

The new partnership signifies a meaningful step forward in bringing independent perfumery to a broader audience, offering fine fragrance that remains true to "artistry, quality, and sustainability".

The Boots Fragrance concept - which opened last week at Broadgate Central in London - brings together over 400 luxury and niche scents, redefining the retail experience for modern fragrance lovers.

Further cementing its growth, Stories Parfums has also arrived at Kildare Village, one of Europe’s premier luxury retail destinations, underscoring the brand’s accelerating international presence.

Tonya Kidd-Beggs, founder and CEO of Stories Parfums, said: "Being welcomed into such established retail spaces is a powerful moment for Stories. It signifies not only commercial growth but also recognition that storytelling and purpose can sit proudly alongside luxury and design."

Founded by Kidd-Beggs, is a niche, gender-inclusive fragrance brand founded by Tonya Kidd-Beggs from Northern Ireland, which uses scent to evoke memories, emotions, and personal narratives.

Inspired by Kidd-Beggs' transformative experiences in Grasse, France - the heart of perfume-making - Stories Parfums was born out of a desire to harness the healing qualities of fragrance.

Each fragrance is crafted to encapsulate significant moments and memories from her life, transforming them into olfactory narratives that invite the wearer to reflect, connect, and create their own story.

It also incorporates sustainable practices, including the use of refillable glass bottles, recycled and recyclable packaging, and ethically sourced ingredients.