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Success for children's skincare brand Toddle on Dragon's Den

Sophie Smith
04 March 2022

Children's skincare brand Toddle has secured a double investment on BBC's Dragon's Den, after its Founder Hannah Saunders appeared on the show last night.

Originally producing lip balm in her kitchen, Hannah officially launched the brand in March 2020 and has since made £194,000. Today, Toddles offers a range of 13 natural and vegan products including "the world's first" Probiotic Immunity Hand Gel and Dribble Proof Lip & Cheek Balm.

Saunders entered the boardroom asking the Dragon's for £60,000 for 5% in her company.

Beginning her pitch, Hannah said: "My parents told me I would never amount to anything. So, I left a tricky situation and joined the Armed Forces. Whilst I was in the Armed Forces I became really passionate about adventure and travel. When I became I mother I wanted to share these passions with my children. So, I found when we were out on our adventures they would get chapped lips or wind burnt cheeks."


When asked what she would do with the investment, Hannah expressed her desire to expand her team and develop the brand's growth on Amazon.

After a successful pitch, the Dragon's were left impressed and made three offers. All three Dragon's offered the £60,000, with Steven Bartlett asking for 20% of the business, Deborah Meaden 15% and Sara Davies 12%.

After deliberating the offers, Hannah was undecided. The show ended with Hannah's decision to take offers from Steven and Deborah.

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