Sukin rolls out London taxi campaign to boost UK visibility

Australian natural skincare brand Sukin has launched a large-scale out-of-home (OOH) campaign in London, featuring a fleet of 30 fully branded black taxis, to increase brand awareness during the summer trading period.

Running for four weeks across Greater London, the campaign applies Sukin’s botanical-themed creative to superside panels on both exterior sides of each taxi, with additional branding on interior tip seats.

The fleet consists of eight TXe electric taxis, 17 TX4 models and five Mercedes Vito vehicles, providing coverage across high-footfall areas, such as the City, West End, Hackney, Brixton, Canary Wharf and Greenwich.

Each taxi is estimated to generate more than 30,000 daily impressions while covering approximately 150 miles, contributing to a projected total campaign reach of over 27 million impressions.

The campaign aligns with research suggesting that high-visibility OOH advertising can increase in-store purchase intent, particularly within FMCG and beauty categories.

Sukin’s approach aims to connect street-level visibility with retail availability, reinforcing its presence across UK stockists such as Boots, Amazon, Holland & Barrett and Ocado, as well as independent health and beauty outlets.

Sukin products are distributed in the UK by Kinetic Natural Products Distributor, with the campaign also highlighting these retail channels to link consumer awareness directly to points of purchase.