SunsolveMD names Global Commercial Director to accelerate growth

Performance-led clinical SPF skincare brand SunsolveMD has appointed Serina Sandhu as Global Commercial Director, as it continues its expansion following its launch last year.

Sandhu brings international commercial experience across the luxury beauty, wellness, retail and distribution sectors. She most recently served as Chief Commercial Officer at Aromatherapy Associates for over two years.

Prior to this. she held senior positions at VOYA Organic Beauty, Natura Bissé, Charlotte Tilbury Beauty and Shu Uemura, where she supported commercial growth and expansion into UK retailers such as Harrods and Selfridges.

In her new role at SunsolveMD, Sandhu will oversee global commercial growth across retail, direct-to-consumer, clinical and international channels, while supporting the company’s continued focus on innovation and product development.

“I am incredibly proud to join SunsolveMD as Global Commercial Director at such an exciting stage in the brand’s journey,” said Sandhu.

“This opportunity represents an exciting new chapter in my career, combining my passion for commercial leadership, global expansion, strategic growth and brand development within an ambitious and fast-growing business.

“What excites me most about joining SunsolveMD is the strength of the brand’s vision and the significant opportunity for international expansion.

“The business has an exceptional platform for growth, and I am looking forward to helping accelerate its global commercial footprint, further develop strategic market opportunities and position the brand for long-term international success.”

Launched last year, SunSolve MD is a new SPF brand with a mission to “redefine how we think about sunscreen” - not as an afterthought, but as the foundation of an effective skincare routine.

Powered by dermatology-driven technology and medical-grade actives, the brand offers targeted solutions for specific skin concerns, combining advanced skincare with effective sun defence.

Its non-nano zinc oxide formulas work to address concerns such as ageing, pigmentation and sensitivity, while being eco-conscious and suitable for all skin tones.

Portia Dieguez, co-founder and Chief Strategy Officer, said:  “As SunsolveMD continues to expand across wellness, retail and global distribution channels, Serina’s leadership will play a critical role in accelerating the brand’s next phase of growth and strengthening our international commercial presence.

“Her experience, strategic mindset and passion for building commercially powerful brands make her an extraordinary addition to the leadership team, and we are incredibly excited for what lies ahead.”