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Superdrug announces price freeze on over 100 everyday products

Sophie Smith
25 April 2022

Superdrug has announced that it is freezing the prices of over one hundred everyday essential products to help customers with the current cost of living crisis.

The health and beauty retailer has committed to freezing these prices for at least one year across beauty, personal care and healthcare.

Superdrug’s price freeze commitment will run alongside other offers, including Superdrug’s Star Buys which are weekly market-leading prices on selected products. The retailer's Health & Beautycard members also have access to exclusive offers and deals such as members-only pricing and Treat Thursday.

Jamie Archer, Own Brand Director at Superdrug, said: “As a retailer we have always had accessibility and value at the heart of what we do. It is really important to us that we support our customers as much as we can throughout the cost-of-living crisis, so we have taken the decision to freeze prices on over one hundred everyday health and beauty essentials.

"We’ve selected a range of customer favourites, along with everyday essentials to include in the price freeze to ensure that our shoppers can benefit from our prices and quality across the must-have aspects of their lives. With categories from oral health to period products and hair-care all being price frozen, we hope this enables our customers to continue to take care of themselves to a standard that they are used to.”

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