Superdrug boosts SPF testing on darker skin tones

Superdrug has committed to improve its SPF and suncream testing on darker skin tones, starting with the retailer's recent trials for its newest skincare launch, B. SPF50.

Traditionally, skincare testing uses the Fitzpatrick Scale to classify skin tone. This scale ranges from light to dark skin types through a Type 1 to Type 6 scale.

Hoping to "lead the way in skin type inclusivity", Superdrug has now pledged to include at least 35 % of skin types 5 and 6 in its suncream and skincare trials.

The move follows Superdrug’s Shades Of You campaign, launched in 2021, which saw the retailer work with industry experts to introduce ten commitments to make changes across the business.

Sarah Jenkins, Head of Own Brand Quality at Superdrug, said: “We want all of our customers to feel seen and included, whether that’s visiting us on their local high street, browsing online or engaging with our social channels. I’m thrilled to announce our latest Shades of You pledge and hope we inspire the rest of the industry to follow suit.”

Millie Kendall OBE, British Beauty Council CEO, added: “I am delighted to see Superdrug taking action and leading the way, once again, in terms of its commitment to Inclusivity. Products on our shelves should be suitable for all skin types and this protocol of testing product on the very people that will be buying it is essential and ultimately delivers consumer confidence and satisfaction in both the brand and the retailer.”