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Superdrug cuts prices on over 150 own-brand items

Sophie Smith
03 January 2024

Superdrug has permanently reduced the price of over 150 own-brand items by up to 50% as part of its ongoing commitment to support shoppers through the cost-of-living crisis. 

The price reduction spans a range of everyday products, from washing and bathing accessories to makeup and baby toiletries, across the health and beauty retailer's own-brand lines.

Jamie Archer, Own Brand Director at Superdrug, said: "We always have accessibility and value at the heart of what we do and we are continuously looking at ways in which we can help and support our customers.

"Our commitment to making sure we are offering the best in price means that we are proud to be able to offer price reductions on over 150 own-brand items to our shoppers, with up to a 50% price decrease.

"We know that recent years have seen prices rocket due to the rising cost-of-living, so are happy to be able to reduce prices to help shoppers."

The move strengthens Superdrug's mission to "make everyday more affordable for shoppers", having previously frozen the prices of over 5,000 items across it’s stores and online for limited periods in recent years.

The retailer also offers a 100% happiness guarantee, whereby if customers are not happy with their own-brand product they will receive a refund, along with a 25% discount off their next own-brand purchase.

Read TheIndustry.beauty's interview with Superdrug's Head of Own Brand on the success of its fastest growing category.


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