Superdrug expands Skinnydip Shop in Shop experience

Superdrug has extended its partnership with Skinnydip to expand its ‘Shop in Shop’ experience across its stores nationwide, hoping to offer an "immersive and enjoyable" shopping experience on the high street.

The partnership sees Superdrug offer exclusive Skinnydip lines and also expands its product offering into lifestyle and tech ranges.

The latest Skinnydip collections feature new products across tech, gifting, beauty, fashion and home. This includes products with fully recyclable packaging and an all vegan beauty range.

Simon Comins, Chief Commercial Officer at Superdrug, said: “Following the success of our largest ever Shop in Shop with Skinnydip earlier this year, we are thrilled to be rolling out our immersive shopping experiences nationwide. We pride ourselves on offering customers the best brands in one accessible destination. So by partnering with likeminded brands like Skinnydip, we can offer shoppers a really enjoyable experience on their local high street.”

Superdrug’s Skinnydip range includes over 90 exclusive products, available to purchase in Superdrug concessions and online.