Superdrug marks decade of loyalty with points bonanza and new ambassador Jac Jossa

Superdrug is marking a decade of its Health & Beautycard loyalty scheme with an array of incentives for new and existing card-holders, including its biggest ever points giveaway.

From today, Health & Beautycard holders can unlock an array of exclusive lower prices on a range of health and beauty brands and products, as well as bonus point offers, weekly ‘Treat Thursday’ offers and free delivery on all online orders over £10.

The retailer, which also offers a digital version of the card via its loyalty app, has also announced Jacqueline (Jac) Jossa as its new celebrity ambassador.

Jossa, who rose to fame in Eastenders before winning the 2019 series of ITV’s I’m a Celebrity Get Me Out of Here in 2019 recently entered the beauty space by partnering with BPerfect Cosmetics on a self-tanning and glow makeup collection, also available at Superdrug.

The card’s 10 year birthday celebrations were kicked off at Superdrug’s new Rushden Lakes store where Jossa attended a press call and took competition winners on a spending spree.

Superdrug’s Health & Beautycard is the UK’s fourth largest loyalty card programme, with 24% of the UK population possessing a card.