Superdrug named as lead sponsor as Croydon’s year of 'London Borough of Culture' begins

Superdrug has been named as the lead sponsor for Croydon Stands Tall, an initiative that celebrates the borough’s "rich artistic heritage, creativity, diversity, strength and resilience". 

The initiative, led by the Croydon Business Improvement District (BID) and in association with Wild In Art, will be part of the London Borough of Culture (LBoC) activities for 2023.

Superdrug will support a 10-week art trail from September 2023. This will feature 30 eight-foot-tall giraffe installations decorated by artists, all placed around the area’s "cultural hubs and iconic venues".

This marks one of 14 "major showcase events" running from April 2023 to March 2024 to help drive further footfall to the area and support local creative industries.

Matt Walburn, Marketing, Ecommerce & Customer Director at Superdrug, said: “We’re delighted to be involved with the Croydon Stands Tall initiative with Croydon BID. We’ve got a long heritage in the area, with our head office and several stores located in the town centre. We look forward to the launch later this year, which we know will elevate the area even further.”

Matthew Sims, CEO of Croydon Business Improvement District (BID), said: "We are absolutely thrilled to be working with Superdrug as presenting partner of Croydon Stands Tall. Superdrug are intrinsically linked to Croydon through their long-standing heritage with the borough, and they place significant value on supporting our people and communities.

"Once again, Superdrug are demonstrating their commitment to supporting those that live, work, and visit Croydon as we look forward to hosting the London Borough of Culture 2023. Croydon Stands Tall is, and will be, an incredibly fun, vibrant, and rewarding art trail for all. It’s time to get behind ‘This is Croydon."