Superdrug names Dr Ewoma Ukeleghe as skincare ambassador ahead of B Skin relaunch

Superdrug has appointed clinical skincare expert Dr Ewoma Ukeleghe as the new ambassador for its own brand skincare ranges - including B Skin which is set to relaunch with a new look and formulations later this month.

Available from 29 September, the newly reformulated and new look B Skin range  will include 26 products across five core collections, including Cleanse, Glow, Age Define, Oil Control, and Hydrate.

All products have been designed to offer targeted skincare solutions in “luxury packaging” and for affordable prices.

The newly reformulated Age Define Firming and Plumping Serum for example, contains a “powerful blend of peptides” and a stabilised form of retinol, for an rrp of £14.99.

Dr Ewoma Ukeleghe, who founded the London-based SKNDOCTOR clinic, has risen to fame with her skincare expertise and passion for purse-friendly beauty.

Commenting on her new role at Superdrug she said: “This is an exciting opportunity for me to show that no matter your skin type you can achieve your best skin ever with affordable skincare that’s easily accessible from your local high-street.”