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Superdrug opens its “most sustainable store” in Peterborough

Jeremy Lim
04 October 2021

Health and beauty retailer Superdrug has officially opened its "most sustainable store" to date in Peterborough, after releasing its first ever CSR report.

Located in Serpentine Green Shopping Centre, the store focuses on sustainability within the store’s design and construction.

As part of the Planet CSR pillar, the new store features fully recyclable signage that features graphics produced from recycled yarn and plastic bottles, and ceiling tiles made from bio-soluble mineral wool, clay and starch as well as being 100 per cent recyclable.

It also features a reduced number of LED Mod lights in the ceiling, AAA efficiency rated air conditioning, and waste management target of five per cent to landfill.

Customers visiting the Peterborough Serpentine store can choose from a wide range of health and beauty products, including Superdrug’s own brand ranges with sustainability commitments including Vitamin E, Fruity and Luna as well as leading brands with similar pledges such as Palmer’s Weleda and Wild Earth.

The store also features a Beauty Studio area, where customers can access professional treatments including threading and manicure services at affordable prices.

Superdrug Property Director, Nigel Duxbury said: “We are incredibly proud to announce the opening of our brand-new Peterborough Serpentine Green store, where sustainability has been the focus of its development, construction and design from conception to reality.”

“We’re confident we are listening and working with our customers to launch landmark changes, and this is reflected within Peterborough Serpentine Green store. The team at Superdrug look forward to expanding on these eco-conscious changes and implementing them in further stores nationwide.”

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