Superdrug pledges donation to Operation Smile charity

Superdrug has partnered with P&G to donate money from the sales of Oral B products to Operation Smile, a charity which offers care to children with cleft condition across the world.

Superdrug has pledged alongside P&G to donate 5p each to Operation Smile from every Oral B product sold from 7 September to 4 October 2022 in store and online.

The charity supports children around the world born with cleft lip or cleft palate, helping to ensure patients receive all essential surgeries as well as comprehensive cleft care including nutrition, dentistry, orthodontics, speech therapy and psychosocial support.

Superdrug has been working with the Operation Smile for the last three years and has so far donated £33,800, the equivalent of 225 smile surgeries.

Laura Wilkinson, Head of Trading in Personal Care at Superdrug, said: “We are so pleased that we can team up with Oral B to make such a difference to young lives round the world. We hope that this year’s campaign continues to raise awareness and money to help even more children live a life without social stigma and get the much needed surgery and comprehensive care that they need.”

Mairead O'Callaghan, Executive Director at Operation Smile, said: “We are thrilled to partner with Superdrug for this campaign. As a long-standing partner of Operation Smile, Superdrug has already made huge strides in helping children around the world who are suffering with cleft conditions. The Oral B and Superdrug campaign will make a hugely positive contribution to our vision of a world where no child lacks access to health and dignity through safe surgery.”