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Superdrug pledges to recruit 500 new apprentices in 2024

Sophie Smith
05 February 2024

Superdrug, alongside its sister company Savers, is planning to recruit 500 new apprentices in 2024 alone, having previously committed to hiring 500 over three years.

It comes after the two retailers recruited over 80% of its three-year target in 2023, encouraging them to now increase the target number of new recruits to 500 for 2024.

With over 120,000 retail jobs being lost in 2023, Superdrug aims to encourage more people to seek a job in retail and give them reassurance that the retail industry is growing.

Superdrug and Savers claim to offer one of the largest and most long-standing apprenticeship schemes in UK retail, helping people to kick-start, accelerate and elevate their careers.

Apprenticeship roles available are made up of Level 2, 3 & 4 programmes supporting young people to get work in a key industry, boosting the retail economy and allowing them to upskill themselves and gain valuable life skills.

Amy Davies, People Director at Superdrug, said: "Our apprenticeship scheme is incredibly important to us as a business and we are so pleased that last year was so successful. We are passionate about offering the UK’s young people opportunities and the scheme is critical for developing future talent.

"Our aim is not only to give people the best entry into retail that we can, but also to help them grow and develop in their roles, so they choose to progress their careers within our businesses."

The announcement coincides with National Apprenticeship Week, which runs from 5-11 February 2024.

As part of this, Superdrug is highlighting the importance of gaining "skills for life" through its Life Skills programme, which aims to support apprentices with general life skills, from writing a CV to helping them understand their finances.


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