'Superdrug Presents' to return in 2023

Superdrug has announced the return of its "biggest health and beauty experience", set to run from 24-26 February 2023.

Located at The Truman Brewery in London, 'Superdrug Presents' will allow consumers to learn more about brands and enjoy free treatments at the retailer's 'Beauty Studio'. Industry experts will also join the line-up, offering expert masterclasses and workshops to attendees.

The pop-up will feature a variety of hero health and beauty brands, as well as new to Superdrug brands.

Additional event details will be revealed in the coming weeks and months across Superdrug's social media channels.

Priced at £30 for Health & Beautycard members and £40 for non-Health & Beautycard holders, the cost includes entrance to the event, masterclass tickets and a goody bag worth at least £150.

Superdrug Presents started in 2019 with 3,000 visitors in attendance. In 2021 the event ran virtually due to the pandemic, but is now back in-person for 2023.

Simon Comins, Chief Commercial Officer at Superdrug, said: “We are thrilled Superdrug Presents is back for 2023. The event was so well received when we launched it in 2019 and to be able to bring it back bigger, better and in person for 2023 is very exciting for us and the brands that are taking part.

"We expect the event to smash all previous records with more brands, more experiences, more masterclasses and more attendees. We want to ensure that we create a space for visitors to fully immerse themselves with their favourite brands, as well as enjoying unique Superdrug experiences.”

The news follows the recent launch of Superdrug's new marketplace platform, featuring over 300 brands from premium to start-ups. The 'Superdrug Marketplace' has been developed with Mirakl and integrated into the retailer's existing website.

Listen to TheIndustry.beauty's podcast with Superdrug's CCO, Simon Comins.