'Superdrug Presents' to return in 2024 with "bigger and better" offer
Superdrug has announced the return of its "biggest health and beauty experience" next year, set to run over the Bank Holiday from 24-27 May 2024.
Located at The Truman Brewery in London, Superdrug Presents will allow guests to explore over 50 brands and enjoy free treatments at the retailer's Beauty Studio.
It will also offer the opportunity for visitors to mix with beauty influencers and celebs, as well as access 16 expert masterclasses over the four-day event.
Tickets are priced at £29.99 for Health & Beautycard members and £39.99 for non-Health & Beautycard holders, with the cost including entrance to the event, access to industry experts, and a goody bag worth at least £250.
Simon Comins, Chief Commercial Officer at Superdrug said: "We're thrilled Superdrug Presents is back for 2024. We can promise that it will be even bigger, offering more brands and experiences than ever before.
"We want to ensure that it is a space for visitors to fully immerse themselves with their favourite brands, as well as enjoying a host of unique Superdrug experiences."
Superdrug Presents first launched in 2019 with approximately 3,000 visitors in attendance. In 2021, the event ran virtually due to the pandemic but returned in-person this year - taking place from 24-26 February 2023.
Listen to TheIndustry.beauty's podcast with Superdrug's CCO, Simon Comins.
