Superdrug shares Christmas gifting predictions as interest in own-brand soars
Superdrug has revealed some of the products and categories it expects to perform well over the 2024 Christmas period.
It comes after sales of gift sets have increased in recent weeks, as customers started their Christmas shopping early.
Own-brand gift sets and premium fragrances have seen particularly "strong" growth as consumers seek quality products at great value, according to the beauty retailer.
As part of this, the high street chain's popular Studio London Brush Set is expected to sell out again in 2024, especially since it boasts a new, limited-edition colourway.
The retailer also expects its Studio London Mirror, Hair Styling Kit and Vanity Case to sell "extremely well".
In addition, Superdrug has introduced new Fruity Candyfloss gift sets, which launch with a limited-edition Body Mist and are already proving to be "really popular".
A number of new health and beauty trends have also resulted in sell outs across some of its electrical tools, with the retailer's Water Flosser to sell well again this Christmas.
Simon Comins, Chief Commercial Officer at Superdrug, said: "This year we expect our own-brand gifting collections to feature heavily amongst our best sellers as shoppers look for great quality gifts at great value.
"As an accessible retailer we are committed to making Christmas more affordable, with the aim of helping shoppers make the most of their festive funds and treat their friends and family this Christmas.
"At Superdrug the customer is always at the heart of what we do. With this in mind, we have focused on offering quality and value to our shoppers, ensuring the beauty and health products we know our customers want and need are accessible for all budgets."
Expecting beauty gifting to be "huge" this year, Boots also recently identified a number of makeup, skincare and fragrance brands set to dominate this festive season.
It came as online searches at the retailer for makeup, haircare and skincare gift sets increased year-on-year, up 433%, 130% and more than 102%, respectively.
