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Superdrug to launch Missguided beauty collection

Tom Shearsmith
19 March 2021

Superdrug has announced the launch of Missguided's new beauty range online and at its stores across the UK, starting this week.

Debuting this week, the range is exclusively available at Superdrug and features 27 different beauty products. With a wide variety of 148 SKUs on offer in the collection, the diverse foundation range includes 25 shades as standard.

As non-essential retail reopens this Spring, Superdrug is to introduce further new and exclusive beauty offerings, joining brands such as Revolution, Rude Beauty and MUA.

The Missguided Beauty range is priced from £6, with in-store visuals and brand fixtures featuring Missguided staff members alongside a diverse model cast.

Superdrug Commercial Director, Simon Comins, said in a statement: “At Superdrug, we are dedicated to bringing inclusive beauty to the high street, and ensuring it is accessible for all. We are so pleased to be the high street exclusive stockist for the Missguided Beauty range, launching nationwide, with prices starting at just £6. We are so excited to bring fashion and beauty together with this collection, and offer new, trend-led products to our shoppers.”

Missguided Founder and CEO, Nitin Passi, added: “We’re all about our customer and she’s telling us we can do more than just give her the apparel that makes her look and feel great – she’s giving us permission to extend that to her beauty regime. And this first Missguided beauty range carries the spirit of what she knows we do best – premium quality without a premium price tag.”

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