Supergoop names first Chief Human Resources Officer as it enters next phase of growth

Supergoop has appointed Alana Kwarta as its first Chief Human Resources Officer, reflecting its focus on talent, leadership and organisational effectiveness as "strategic drivers of long-term performance".

Kwarta will work closely with the leadership team to shape organisational design, establish scalable operating processes and lead company-wide change initiatives.

As part of this, her role will involve strengthening company-wide systems and reinforcing a high-performance culture aligned with the company’s growth.

Melis del Rey, CEO of Supergoop, said: "As Supergoop enters a new phase of scale, we need an enterprise-level people leader who can help us build the organisation for where we are going, not just where we have been.

"Creating our first Chief Human Resources Officer role reflects our belief that talent and culture are true competitive advantages."

Kwarta brings more than two decades of experience developing people and culture strategies across major global beauty organisations, including L’Oréal and Chanel.

Most recently, she served as Senior Vice President of Human Resources for L’Oréal USA’s Dermatological Beauty Division, where she oversaw people strategy for a portfolio of brands including CeraVe, La Roche-Posay, Vichy, SkinCeuticals and skinbetter science.

During her tenure, she supported a period of accelerated growth and organisational transformation while strengthening leadership pipelines and building infrastructure to support high-performing teams at scale.

"I’m thrilled to join Supergoop at such a pivotal moment. I’ve long believed that the strongest organisations are intentional about how they grow, build cultures, capabilities and ways of working that empower people to perform at their best," said Kwarta.

"I’m excited to partner with Melis and the leadership team to help scale the organisation in a way that supports both performance and purpose."

The appointment comes as Supergoop continues to strengthen its leadership team, including the recent hiring of Lauren Weinberg as Chief Marketing Officer.

In this role, Weinberg oversees brand, social and growth marketing, product innovation, creative, consumer insights, strategic partnerships and communications.