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Sure trials world-first deodorant for people with disabilities

Gaelle Walker
06 May 2021

Unilever’s Sure deodorant brand is gearing up for the UK launch of a new trial to develop the world’s first inclusive deodorant for people with visual impairment and upper limb motor disabilities.

Kicking off in August, the trial will see Sure work with the disabled community on a new prototype design called Sure Inclusive.

Across the beauty and personal care industry there was currently “no deodorant product specifically designed for people with upper limb disabilities,” Unilever said.

The Sure Inclusive prototype features a hooked design for one-handed usage, magnetic closures, enhanced grip placement and a larger roll-on applicator to reach more surface area per swipe.

The packaging also features a braille label with instructions for users with vision impairment.

Sure is currently working with 200 people with disabilities in the US to glean their feedback on the concept, its features and messaging, ahead of the UK trial.

Sure brand global vice president Kathryn Swallow said: “More than 1 billion people are estimated to live with some form of disability, yet products and experiences are still not designed with this community in mind.

“With Sure Inclusive we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field.”

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