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Susanne Kaufmann celebrates 20 years with new campaign

Sophie Smith
25 October 2023

Susanne Kaufmann is launching a series of short-form films to celebrate her eponymous brand's 20 year anniversary.

The campaign sees Kaufmann sit down with various industry leaders and changemakers to "explore the role skincare plays in their modern lives", whilst sharing thoughts from her own journey along the way.

The six-episode series - called ‘This Is Skincare’ - hosts guests such as model and climate activist Arizona Muse, makeup artist Lucia Pica, and wellbeing expert and author Jasmine Hemsley.

Whether it be health, food, style or activism, the mini-series aims to "dive deep into the meaning of skincare in relation to everyday life and the role it plays in the world around us".

The four-month long campaign will be activated through multiple channels and runs through January 2024. It will also be supported by a physical retail activation at Selfridges in London.


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Founded in 2003, Susanne Kaufmann has responsibly harnessed the power of nature for 20 years, bringing together the beneficial properties of Alpine flora, locally sourced from the Bregenzerwald region in Austria, to develop its products and treatments.

The powerful, natural formulas are created using plants and botanicals, chosen for their efficacy and skin affinity, as well as "pioneering" sustainable manufacturing methods.

Listen to's podcast with Susanne Kaufmann.

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