Sweaty Betty moves into beauty with Boots-exclusive gifting range

Sweaty Betty has expanded beyond activewear with its first beauty and wellness collection, launching a selection of new haircare and bodycare edits exclusively through Boots.

The range draws on Sweaty Betty’s fitness and wellbeing credentials, targeting consumers seeking products for active living, post-workout routines and everyday self-care.

The collection is divided into four edits: Keep It Chill, After Class, Clean Start and Sweat Reset. Its formats include body and hair mists, together with body polish, exfoliator and lotion, designed for use at home or after exercise.

Each product carries a single fragrance, with notes of soft woods, white jasmine and creamy vanilla. The scent was created using AromaWellness Relax technology, which the launch announcement describes as scientifically proven to help promote relaxation.

Helen Harding, Chief Product Officer at Sweaty Betty, said: “At Sweaty Betty, we've always believed that wellbeing extends beyond movement. This collection is a natural extension of our brand, giving women practical products that fit into their everyday lives.”

The collection is available through Boots stores nationwide and online, forming part of the retailer’s gifting range. The Clean Start Wash Bag Gift Set, for example, pairs a 75ml body wash and vitamin E body lotion inside a reusable wash bag.

The launch follows Bella Freud’s first beauty collection, which also arrived exclusively at Boots on 15 September, as the high street retailer expands its fashion-led beauty offer.

The British designer has created a collection spanning lip oils, hand care, hair accessories, a compact mirror and a ‘mood-enhancing’ fragrance spray.

It also joins other fashion-related gifting ranges from Radley, Laura Ashley, Hunter, FatFace, Superdry and more.