Swiss skincare brand Swissline hits UK following new distribution deal

Premium biotech Swiss skincare brand Swissline has extended its distribution to the UK through an agreement with UK skincare distributor Skinbrands.

The agreement entitles Skinbrands to distribute Swissline consumer and professional products via its network of 86 premium UK skincare clinics, including those part of sk:n, The Harley Medical Group and DestinationSkin.

Swissline consumer products are also available to buy online now and via Skinbrands’ new e-commerce platform.

The brand offers a vast range of premium skincare products from cleansers and toners to moisturisers, serums and essences, including the Cell Shock collection which features high concentrations of skin-like ingredients as well as marine collagen, silk, gold and its signature Cellactel 2 Complex.

Swissline chief executive officer Christophe Lesueur said: “Swissline is proud to partner with Skinbrands, as they rely on leading dermatologists to source the best skincare products on the market.

“Skin health and innovation is of paramount importance to them, as it is to Swissline, a dermatologist-loved brand that traces its heritage to the origins of cellular therapy.

 “Founded in Switzerland over 30 years ago, Swissline is known for its award-winning bio-tech formulas that feature natural actives and skin-identical ingredients.”

Skinbrands managing director, Amanda Coveney added: “We are very proud to have been chosen as Swissline’s official UK distributor, both within our High Street clinics and online.

“I am very excited to explore the unique opportunities this full debut into the UK market is sure to bring, and I look forward to driving and developing the business throughout 2021 and beyond.”