S'Young Group acquires EviDenS de Beauté

Chinese beauty company S'Young Group has acquired French luxury skincare brand EviDenS de Beauté, with the aim of growing the brand's presence in China.

Founded in 2007, EviDenS de Beauté is a luxury skincare brand combining Japan's cosmetic expertise with French elegance. The brand is known for its range of masks, lotions, creams, essences, sunscreens and anti-aging products.

While the acquisition gives S'Young a controlling stake of the brand, Founder and CEO Charles-Edouard Barthes will remain a shareholder and the company will retain its independence and current team.

S'Young Group has worked with over 30 overseas brands, covering skincare, makeup, personal care, fragrance, healthcare and men's grooming. Jo Loves, Zelens and Kiko Milano are among the group's portfolio.

Following its acquisition, EviDenS de Beauté will enter a new strategic development stage in China to help drive success.

In a statement, S'Young Group said: "The new model integrates all business elements, covers all sales channels, connects the whole business chain, and makes concerted efforts in all respects such as brand, product, market, channel and supply chain, finally realising the leapfrog development of EviDenS de Beauté in China."

TheIndustry.beauty has reached out to EviDenS de Beauté for a comment.