S'Young Group invests £2.9 million in French luxury brand Pier Augé

Following its acquisition of EviDenS de Beauté, Chinese beauty company S'Young Group has made an £2.9 million (€3.5 million) investment in another French luxury skincare brand, Pier Augé.

The investment will see S'Young own 32.5% of the firm as it plans to further develop the 61-year-old brand's marketing and brand strategy for the Chinese market.

Pier Augé first partnered with the group in 2020 before opening its first flagship store in China's Tmall Global the following year. Its hero product, the Resourcing Treatment Mask, is currently ranked top seven of Tmall's Imported Smear Mask Repurchase List.

The strategic investment in Pier Augé marks another milestone in S'Young's collaboration with overseas brand under its China Partner + Couple (CP) cooperation model. Last month, the group acquired a controlling stake EviDenS de Beauté, with the aim of growing the brand's presence in China.

S'Young's portfolio of partnerships with global beauty brands include French cutting-edge laboratory brand Lierac, the Italian make-up brand Kiko Milano, the Finnish national skin care brand Lumene, and the prestige perfume brand Amouage.

In 2019, the group formed a strategic partnership with Johnson & Johnson to fully undertake the e-commerce business of its 14 brands in the Chinese market.

Commenting on the investment of Pier Augé, Charles Dupont, General Manager of Pier Augé said: "The desire of our new partner is not only to deploy the brand in their domestic market but also to make Pier Augé a global player. Due to this excellent start to 2022, we have revised our objectives upwards, and this partnership also accelerates our investment plan with the aim of conquering main markets before 2026."