Tangle Teezer acquired by BIC to 'accelerate next phase of growth''

British haircare brand Tangle Teezer has been acquired by French stationery, lighters and razor company BIC in a €200 million deal.

With more than €70 million of estimated net sales in 2024, Tangle Teezer has doubled its size over the last four years, demonstrating its ability to "establish leadership and build market share successfully in a highly fragmented hairbrush market".

The acquisition from previous owner Mayfair Equity Partners supports BIC’s strategy by gaining exposure to a "scaled, fast-growing and profitable business with meaningful upside potential", with plans to drive continued long-term growth.

Gonzalve Bich, CEO of BIC, said: "We are excited to acquire a market-leading business in a dynamic, high-growth market where we can drive value. Both companies share a deep spirit of joy, innovation, entrepreneurship, and a common vision for growth.

"Together we aim to redefine personal grooming by creating personalised haircare solutions that enhance daily routines. Our strategy is to build long-term trust by offering quality products that provide simple solutions to enhance self-care experiences."

Launched in 2007 by Shaun Pulfrey, Tangle Teezer is known for its range of detangling, blow-drying and styling hairbrushes, famous for their unique teeth technology and innovative design.

Despite being rejected on the TV programme Dragons' Den 17 years ago, the brand has since experienced rapid global growth and is popular amongst haircare professionals and consumers.

It has established wide-ranging distributor and retailer relationships in over 75 countries across the world, with more than 80% of its sales generated outside of the UK.

James Vowles, CEO of Tangle Teezer, said: "At the heart of Tangle Teezer’s 17 year+ success is our focused approach to providing an unrivalled product, driven by innovation and fuelled by strategic brand development. We thank Mayfair Equity Partners for its support in helping the business accelerate these initiatives and backing our ambitious growth journey.

"In considering potential partners for the next stage of Tangle Teezer’s growth journey, BIC stood out. With a shared set of values and vision, BIC has built an impressive global business of brands through understanding consumers’ needs and developing safe, affordable products that are easy and simple to use.

"It is an exciting time for the Tangle Teezer brand, now as a part of global BIC, and I look forward to further innovation and growth for the brand and its consumers."