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Tanning expert James Read launches new sunless tanning range at Space NK

Chloe Burney
21 May 2024

If you’re familiar with the world of self-tanning, you’ll have already heard of the name James Read. Now, the innovator in sunless tanning is bringing his brand-new line Self Glow to Space NK shelves.

After dissolving his eponymous line, the celebrity tan artist is back and better than ever. The new complete skincare-led sunless tanning range combines natural tints with high-performance active and fermented ingredients to hydrate, nourish and deliver a radiant complexion no matter if the English sun is nowhere to be found.

Self Glow offers a curated collection of vegan-friendly tinted drops, rejuvenating masks, moisturisers and serums. Each is formulated to seamlessly integrate into your daily skincare routine and work on all skin tones and types.

James Read, Founder of Self Glow, said: "My mission has always been to change the perception of self-tan."

"At Self Glow, our products enhance the natural glow of every skin type and tone", he added.

Consumers increasingly seek skincare products that enhance rather than cover up, while prioritising skin health and sustainability. Glow emerges as a brand that embraces these values.

By combining the world’s first natural cocoa colour guide, which gently warms the skin, with skincare ingredients that combat dehydration and plant-based DHA that adjusts to every skin tone, Self Glow products ensure a glowing complexion that lasts.

The hero product of the range is the Dusk to Dawn Overnight Tan Facial. Infused with algaktiv zen, hyaluronic acid spheres, fermented mushrooms, aloe vera, vitamin E and natural plant-based DHA, it works overnight to hydrate, smooth and plump the skin.

Space NK is also set to welcome brands Westman Atelier and Glossier to its line-up. Glossier, which has already garnered a strong presence in London, is branching out across the UK in partnership with the retailer. The new retail partnership means that Glossier’s pink products, including makeup, skincare and fragrance, will be available online and at 48 Space NK stores across the UK and Ireland from 8 June.

Self Glow by James Read is available to buy at Space NK from today.

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