Tatcha to open London pop-up in celebration of new bodycare range

US-based beauty brand Tatcha is celebrating the launch of its new bodycare range with an immersive pop-up in London's Covent Garden.

Founded by Vicky Tsai, Tatcha was launched to help consumers transform skincare rituals into moments of self compassion. The brand offers of a range of "pure yet potent" skincare products with Japanese botanicals such as rice, green tea and seaweed.

Running from 7-16 July, the pop-up in partnership with Space NK will promote Tatcha's new innovation inspired by Shinrin-Yoku - the Japanese ritual of connecting to nature through the senses.

The Forest Awakening collection features three products, including a Body Wash, Body Milk and Body Oil. Rooted in hinoki and other Japanese tree oils, the products aim to "ease stress, lift mood, and calm the mind, all while caring for your skin".

Located at the East Piazza in Covent Garden, the pop-up will offer visitors the opportunity to "reignite their connection with the natural world through Tatcha’s bodycare ritual".

Guests will enter through the Garden of Tranquillity, where they can take a moment to relax and reset before beginning a 4D Forest Bathing meditation, guided by Japanese zen monk and Tatcha wellbeing ambassador, Toryo Ito.

From there, customers will enter the Room of Wa – a discovery space showcasing the Forest Awakening collection alongside the wider Tatcha skincare range. Within this, guests will be invited to join a fukubiki drawing to reveal their fortune and prize.

Guests will then leave the experience through a Zen Terrace, where they will be offered matcha ice cream along with a voucher to redeem against future Tatcha purchases at Space NK.

Additionally, one of the exterior walls of the pop-up will be an AR Living Wall, where visitors can extend their Forest Bathing experience digitally for the chance to win additional Tatcha treasures.

Mary Yee, CEO of Tatcha, said: "Our Forest Awakening collection honours the practice of shinrin-yoku, a forest immersion that is prescribed by doctors in Japan for its mental and physical wellbeing benefits.

"Through this immersive experience simulating virtual shinrin-yoku, and our Forest Awakening line, we seek to provide these benefits to our customers.

"We hope that every one of our guests walks away feeling relaxed, uplifted, and cared for. That’s the brand experience that Tatcha strives to provide."

The event marks the second pop-up for Tatcha and Space NK, having launched their first UK pop-up last year.