Taylor Swift's tour set to boost London Designer Outlet's record revenues

London Designer Outlet (LDO), the shopping destination at the heart of Wembley Park, has achieved record-breaking first-quarter sales of £20.8 million, up by 5% year-on-year.

LDO offers 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants and coffee shops. In March alone, it recorded over £7.6 million in sales, up by 10%. This was bolstered by its strongest-ever Easter weekend performance, with sales exceeding £1.5 million for the first time.

The shopping destination continues to exceed expectations as its Q1 performance marks five consecutive months of record-breaking trading. Hitting another record, year-to-March-end sales exceed £100 million for the first time. This continued growth in sales highlights the outlet's growing appeal to UK shoppers.

Matt Slade, Retail Director at Quintain, said: "A record-breaking quarter, including a best-ever Easter weekend sales performance, is the icing on the cake for an incredible first quarter.

"Despite the unpredictable weather and a challenging economy, we saw Londoners and visitors shopping in their droves at the centre, which is a testament to the continued appeal of the quality shopping experience and affordable prices at the LDO.

"With an impressive calendar of global entertainment at Wembley Stadium and the OVO Arena Wembley this summer, including the highly anticipated Taylor Swift Eras tour, 2024 continues to look bright for the LDO."