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Ted's Grooming Room opens on Sloane Stanley Estate

Tom Shearsmith
14 October 2022

Sloane Stanley has announced the opening of Ted’s Grooming Room by Ted Baker at 283 Fulham Road.

The new 645 sq ft barbershop, designed in-house with a 1920’s cinema theme, features the brand’s traditional barber chairs and eclectic décor to provide an "immersive and intimate" experience. The barbershop offers customers an "authentic Turkish grooming service", which includes massages, a hot towel service and ear-flaming.

Launched in 2008, Ted’s Grooming Room was conceived to provide a traditional barber shop experience, inspired by British style and Ted Baker’s global explorations. Since its inception, the brand has expanded with locations across the West End, City of London and Canary Wharf.

Ted Baker // Ted's Grooming Room

Muzaffer Muharremoglu, Managing Director at Ted’s Grooming Room, said: “This opening is very exciting for us at Ted’s Grooming Room. The Fulham Road location complements our desire to provide customers with an escape from everyday routine; whether you only have time to ‘Cut the Long Story Short’ or are in need of ‘The Full Ted Service’, our professional barbers are here to help.

“The new space encompasses our authentic English interior perfectly, and we are excited to be part of the collection of charming brands within this eclectic and authentic part of Chelsea.”

Hannah Grievson, Property Director at Sloane Stanley, commented: “The introduction of Ted’s Grooming Room to Fulham Road is a great addition to the compelling brands across the Sloane Stanley Estate, combining both retail and personal care. With the success of Ted’s Grooming Room across other locations in London, we are delighted to have them join our close-knit community and feel they reflect the true Chelsea we are proud to have helped curate.”

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