Ted's Grooming Room to join Sloane Stanley Estate

Sloane Stanley has announced the signing of Ted’s Grooming Room by Ted Baker at 283 Fulham Road, set to open by September 2022.

The new 645 sq ft barbershop, designed in-house with a 1920’s cinema theme running throughout, will feature the brand’s traditional barber chairs and eclectic décor to provide an "immersive and intimate" experience.

Ted’s Grooming Room's Fulham Road barbershop will offer authentic Turkish grooming services including massages, a hot towel service and ear-flaming.

Launched in 2008, Ted’s Grooming Room was conceived to provide a traditional barber shop experience, inspired by British style and Ted Baker’s global explorations. Since its inception, the brand has expanded with locations across London’s West End, City and Canary Wharf.

Hannah Grievson, Property Director at Sloane Stanley, said: “Ted’s Grooming Room will be a fantastic addition to Fulham Road. The unique style and barbershop aesthetic will sit well alongside our creatively driven tenants and we anticipate a distinct synergy with the character seen across the Sloane Stanley estate.”

Muzaffer Muharremoglu, Managing Director at Ted’s Grooming Room, said: “London is our home, and we know immediately when we find the right next barbershop location that is reflective of our brand. Our Fulham Road launch is part of our specific expansion plans in the capital and this particular part of the city is key for us as it benefits from high visitor numbers but also a strong residential community that we want to capitalise on."