In Depth: the beauty advent calendars of 2022
Whilst it might feel a little early to be getting into the festive spirit, many brands and retailers are already preparing for Christmas with the launch of their highly anticipated 2022 advent calendars.
TheIndustry.beauty has created a round-up of this year's beauty advent calendars, from businesses including Liberty, Net-A-Porter and Lookfantastic.
The Liberty beauty advent calendar is filled with 30 treats from the luxury retailer's beauty hall. Products include a Rose Inc Travel Brow Renew Gel, Zelens Emulsion D, Sunday Riley Auto Correct Eye Cream and Davines OI Oil.
There are also five golden tickets up for grabs, hidden inside random calendars, giving each winner £1,000 to spend at Liberty.
The Selfridges 25 Days of Ultimate Beauty advent calendar features a variety of products across makeup, skincare, haircare and fragrance. Products include a 111 Skin Vitamin C Booster, Pat McGrath Labs Divine Rose Blush, Gisou Honey Infused Hair Oil and a Selfridges Beauty Concierge Appointment Card.
Fortnum & Mason
Fortnum & Mason 's 2022 beauty advent calendar features a selection of cult beauty favourites from across the luxury retailer's beauty hall.
With 21 full-sized products, four deluxe and three travel size samples, the 25-day calendar features a selection of luxurious skincare, haircare, bath, body and wellness treats. Products include an ESPA Overnight Hydration Therapy, Delilah Intense Mascara, Escentric Molecules Molecule 01 Fragrance and F&M Four Seasons Spiced Christmas Votive Candle.
Net-A-Porter's 25 Days of Beauty advent calendar has returned for its fifth consecutive year.
With 12 full size and 13 travel size products, the calendar features the retailer's cult-favourite brands. Products include a This Works Deep Sleep Pillow Spray, Dr. Barbara Sturm Anti-Aging Body Cream, Balmain Hair Silk Hair Perfume and Charlotte Tilbury Kissing Lipstick.
Flannels has released its first-ever Flannels Beauty Advent Calendar, following the launch of Flannels Beauty last year.
The calendar features 25 drawers, with 18 full size items. Products include a Sarah Chapman Morning Facial, Benefit They're Real! Magnet Mascara, Neom Happiness Scented Candle and Floral Street Mini Light Discovery Set. In addition, one customer will discover a Flannels voucher worth £500 in their calendar.
House of Fraser
House of Fraser has launched its Deck The Beauty Halls advent calendar, with 25 products across makeup, skincare, haircare, nailcare and bodycare.
From cult classics to new beauty products, the calendar features items including a Oskia Renaissance Mask, Nails Inc V&A Nail Polish, Clinique High Impact Mascara and Clarins Gentle Eye Makeup Remover.
Marks & Spencer
Price: £40 when £30 is spent on clothing, home or beauty at M&S.
Available: 27 October 2022
Marks & Spencer's beauty advent calendar features 25 items from third-party brands and bestselling M&S own-brand products. Items include an Emma Hardie Midas Touch Revitalising Cream, Clinique High Impact Mascara, Philip Kingsley Elasticizer Deep Conditioning Treatment and Autograph Colour Balm Lip Shine in Peach.
Designed with reusability and affordability in mind, the advent calendar features a mirrored box design for customers to store beauty products in after initial use.
The Next beauty advent calendar features 25 products including a Lancome Advanced Genifique Hydrating Face Serum, Smashbox Photo Finish Original Primer, Bath & Body Works Japanese Cherry Blossom Fine Fragrance Mist and Iconic London Bronze and Smokey Eyeshadow Palette.
Partnering with Cloud Nine, Next has also included nine golden tickets for winners to receive an exclusive Cloud Nine bundle.
The Debenhams beauty advent calendar features 24 makeup, skincare and fragrance treats, including seven full size products. The calendar includes a Stila Stay All Day Lipstick, Oh K! Avocado Sheet Mask, Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum and Illamasqua Mini Beyond Veil Primer.
Available: 15 October
The Dior advent calendar features 24 products across makeup, skincare, lifestyle and fragrance. The calendar is decorated in a fairytale Pietro Ruffo interpretation of the Dior 30 Montaigne Boutique.
Products include a Rouge Dior Velvet 999 lipstick, Prestige Micro Huile Advanced Serum, La Collection Privee 35G Candle and J'adore Eau de Parfum.
Acqua di Parma
Following its success last year, Acqua di Parma has launched another advent calendar inspired by the Maison’s iconic hat box and decorated with marbled paper in yellow and gold shades.
The 25 item calendar features a range of fragrance and bodycare products including a Magia del Camino candle, Signatures Oud eau de parfum, Arancia di Capri eau de toilette and Arancia di Capri body lotion.
The Space NK 2022 advent calendar features 25 items and doubles the quantity of full size products to 14, compared to last year's calendar.
This years edition contains an array of bestselling and exclusive products from brands such as Rare Beauty, JVN, Rose Inc, Summer Fridays, Necessaire, Augustinus Bader and Tatcha.
Lookfantastic has unveiled its 2022 advent calendar, allowing consumers to explore 26 products across makeup, skincare, haircare and home fragrance.
The launch follows the sell-out of the retailer's 2021 advent calendar. This year's products include a Rituals Ayurveda Mini Reed Diffuser, By Terry Mini Hydra-Pressed Powder, First Aid Beauty KP Body Scrub and We Are Paradoxx 3-in-1 Hair Repair.
Cult Beauty's 2022 advent calendar features 37 products, with the Christmas Day drawer alone containing six items.
This year's calendar is the first time the contents have exceeded £1,000 in value. Products include a Byoma Moisturising Gel Cream, Glow Recipe Watermelon Glow Niacinamide Dew Drops, Laura Mercier Pure Canvas Hydrating Primer and Hair Gain Nourishing Miracle Treatment Hair Mask. Three of the calendars also contain golden tickets worth £1,000 to spend on the Cult Beauty website.
Price: £85, £40
Value: £310, £120
This year, ASOS has released a Face + Body 25-day advent calendar (£85) and Grooming 12-day advent calendar (£40).
The Face + Body calendar includes products such as an Elemis ProCollagen Night Cream, MAC Velvet Teddy Lipstick, Sol de Janeiro Brazilian Bum Bum Cream and a 25th day featuring an edit of Revolution Beauty essentials to create a full make-up look.
The ASOS Grooming 12 Day Advent Calendar is packed with 12 skincare, haircare and self care products. This includes a Carbon Theory Cleansing Bar, Elf SuperBrighten Exfoliating Peel Pads, Cetaphil Gentle Skin Cleanser and Barber Pro Warming Eye Mask.
The Lush advent calendar contains 25 vegan products including two retro items from Lush Christmas past and two products that are exclusive to the advent calendar. This includes bath bombs, bubble bars, soaps and shower gels.
The reusable gift box is made from recycled paper board and the ribbon from recycled plastic bottles. The limited-edition box is designed by ARTHOUSE Unlimited, a charity presenting artistic talents of adults living with complex neurodiverse and physical support needs.
Those looking for an alternative to the Lush 25-day advent calendar can also shop its 12 Days of Christmas option.
The Body Shop
Price: £55, £95, £145
Value: £89.50, £159, £219
The Body Shop has unveiled three advent calendars for Christmas 2022. Each calendar celebrates the Community Fair Trade partners who produce the brand's products and are packed with The Body Shop treats.
The Box of Wishes advent calendar (£55) includes skincare, face masks and beauty tools. The Box of Wonders advent calendar (£95) features 25 items such as bath, bodycare and makeup products. The Box of Wishes & Wonders advent calendar (£145) is filled with full sized bestsellers and new products from The Body Shop.
Holland & Barrett
Holland & Barrett's 2022 advent calendar features 25 days of conscious beauty products that are kind to skin and the planet. It also includes a select number of home accessories including a candle and essential oils.
As Holland & Barrett’s highest value advent calendar to date, its products include a Weleda Skin Food Body Lotion, Vitaskin Vitamin C Cleansing Balm, Pip & Pod Dragonfruit Face Scrub and Q&A Hyaluronic Acid Moisturiser.
Available: 10 October
The design of this year's Diptyque advent calendar combines the "shades of the night" with a phosphorescent Milky Way illustration. Each day in December is matched to a separate constellation and offers a fresh surprise, including three scents associated with its limited-edition collections Sapin, Neige and Étincelles.
Products include a selection of scented candles, travel size eau de parfums, travel size eau de toilettes, scented gestures, gilded metal holiday decorations and a scented soap.
Molton Brown has released its 2022 advent calendar, featuring 24 products across bath and bodycare.
The calendar's products include a Merry Berries & Mimosa Festive Bauble, Fiery Pink Pepper Bath & Shower Gel, Orange & Bergamot Hand Cream and Hydrating Shampoo With Camomile.
Clinique's 24 Days of Favourites Advent Calendar features a selection of skincare, makeup and fragrance bestsellers. With nine full-size items, the calendar includes a High Impact Mascara, About Clean Rinse-Off Foaming Cleanser, Lash Amplifying Serum and Aromatics Elixir Perfume Spray.
Following its sell-out last year, the limited-edition You Are The Revolution advent calendar has returned for 2022 with a range of 25 beauty bag essentials.
The calendar features new and exclusive products such as vegan and cruelty-free lip glosses, sticks and liners, highlighters, eyeshadows and tools. Products include a Brow Crayon, Fluffy Eye Brush Dewy Primer and Blush Quad.
Benefit's 12-day advent calendar is filled with the brand's top-sellers in mini and full sizes. Housed in a "one-of-a-kind" keepsake box, the calendars includes a Gimme Brow+, The POREfessional Hydrate Primer, Roller Liner Eyeliner and They're Real Mascara.
Price: £40 each
Value: £60, £63
Both Nivea and Nivea Men have released an advent calendar for Christmas 2022.
Housed in a ski-chalet inspired design, the Nivea advent calendar is filled with 24 items including a Soft Moisturising Cream, Irresistibly Smooth Body Lotion, Bye Bye Dry Skin Nourishing Face Mask and Rich Moisture Soft Shower Cream.
The Nivea Men advent calendar contains 24 products including a Sensitive Post Shave Balm, Protect & Care Deep Cleansing Face Wash and Energy Shower Gel.
Neal's Yard Remedies
Neal's Yard Remedies has unveiled its 12 Days of Beauty & Wellbeing advent calendar, which features a range of skincare and bodycare products. The calendar includes a Wild Rose Beauty Balm, Rejuvenating Frankincense Hydrating Cream, Bee Lovely Hand Cream, Aromatic Foaming Bath and Goodnight Pillow Mist.
Elemis has launched its Skin Wellness advent calendar, which includes 25 of the brand's fan favourite products in a limited-edition keepsake box.
Available while supplies last, the calendar includes products such as the Elemis Pro-Collagen Marine Cream, Superfood Facial Oil, Dynamic Resurfacing Facial Wash, Frangipani Monoi Body Cream and Cleansing Cloth.
UpCircle has launched its first-ever 12 Days of Beauty advent calendar. There are only 2,000 available to ensure the calendar is zero-waste.
The calendar contains 12 never-seen-before UpCircle products including a full-size shampoo, lip balm and oat cleanser. Along with eight new up-cycled ingredients including rose petals up-cycled from florists and hibiscus acids from the food supplement industry.
Price: £139, £69.99, £44.99, £29.99
Value: Multi Brand over £700+
This year, Sephora has launched three advent calendars for the countdown to Christmas. Along with a Post-Christmas advent calendar. The launch follows the news of Sephora's return to UK market from 17 October 2022.
Containing 34 products, Sephora's Multi Brand advent calendar (£139) features a selection of cult favourite products from brands including Elemis, Huda Beauty, KVD Beauty and Neom. The Premium Sephora Collection (£69.99) and Sephora Collection (£44.99) advent calendars include a selection of own-brand products across makeup, skincare and bodycare.
With two gifts each day, the Post-Christmas advent calendar (£29.99) includes a range of Sephora's own-brand products including a face mask, lip mask, eyeshadow and nail file.
Beauty Works has unveiled its 2022 advent calendar, featuring 12 luxury haircare treats. Designed to replicate the joy of opening gifts on Christmas Day, each number features a box to unwrap with a beauty surprise inside.
Products include an exclusive Limited-Edition GOLD Professional 25mm Curl Tong & Heat Resistant Bag, Gold Silk Hair Turban, Restore Mask and White Detangling Wet Brush.