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The beauty advent calendars of 2024

Sophie Smith
23 September 2024

Whilst it might feel a little early to be getting into the festive spirit, many brands and retailers are preparing for Christmas with the launch of their highly-anticipated advent calendars.

Here's a round-up featuring this year's beauty advent calendars, from businesses including Liberty, ESPA, Jo Loves, Lookfantastic, and more.

Liberty

Liberty

Price: £260

Value: Over £1,200

In a landmark celebration of its tenth anniversary, Liberty's Beauty Advent Calendar has returned, said to be bigger and more generous than ever. Housed in a Liberty-shaped box, adorned with Clym Evernden’s signature ink-based illustrations, the calendar features 25 drawers for customers to explore in the run up to Christmas.

Each drawer reveals a selection of skincare, makeup and fragrance products, featuring prestigious brands such as Augustinus Bader, Byredo, Skin Rocks, La Mer and OUAI. It also includes eight new brands, 18 full-sized products and 15 entirely new items, as well as five 'Golden Tickets' worth £1,000 each to spend at Liberty.

Lookfantastic

Price: £100

Value: £565

Online retailer Lookfantastic has launched its Iconic Beauty Advent Calendar 2024, boasting a selection of beauty classics and new finds for customers tp explore in the run up to Christmas.

This year’s calendar features 27 products worth over £565, including 13 full-size products and some of the retailer's most coveted brands. The line-up includes a Sol de Janeiro Delicia Drench Perfume Mist, Estee Lauder Advanced Night Repair Serum, Elemis Pro-Collagen Marine Cream, and more.

Space NK

Price: £250

Value: Over £1,200

Space NK has unveiled its "most extraordinary advent calendar to date", boasting 33 beauty treats behind the 25 doors.

With 23 full-size beauty products, the calendar features some of the retailer's all-time favourite brands, including Rare Beauty, Summer Fridays and Medik8. Five calendars also include a Golden Ticket, with the chance to receive a Dyson Airwrap and the new Chitosan Post Style Serum, together worth £530.

Cult Beauty

Cult Beauty

Price: £235

Value: £1,100

THG-owned beauty retailer Cult Beauty has unveiled its "biggest and best advent calendar to date" ahead of the festive season, containing a selection of 40 expertly curated beauty products, including nineteen full-size favourites and six exclusives.

Products include a Summer Fridays Lip Butter Balm, Charlotte Tilbury Matte Blush Wand and Glow Recipe Water Glow Niacinamide Hue Drops, plus more. Additionally, three winners will find a Golden Ticket worth £1,000 to spend at Cult Beauty.

Selfridges

Selfridges

Price: £250

Value: £1,024

Selfridges has introduced its 2024 beauty advent calendar, featuring a variety of products across makeup, skincare, haircare and fragrance. Hidden behind 25 numbered drawers, the product line-up includes 38 hand-picked treats from brands including Charlotte Tilbury, Fenty Beauty, Tatcha, and more.

Products include a Dr Barbara Sturm Super Anti-aging Cleansing Cream, Caudalie Vinoperfect Brightening Eye Cream, Pleasing Perfect Pearl Nail Polish and Isamaya Dazzle Up Highlighter, as well as a Selfridges Beauty Concierge Card.

Jo Loves

Jo Loves

Price: £375

Value: Over £700

Jo Loves, the fragrance brand founded by Jo Malone, has unveiled its 2024 advent calendar, housed in a festive ski-chalet design inspired by Malone's family ski trip to the snow-clad mountains of Whistler.

The calendar features an array of bestselling products, exclusives and Christmas newness. Open the doors and discover seven full-sized products, a preview of its to-be-launched Black Cashmeran & Tonka Fragrance Paintbrush, an exclusive Salted Caramel Candle, and a special voucher for a 100ml Fragrance of your choice.

Sephora

Price: £199

Value: Over £1,000

Sephora has launched its advent calendar for Christmas 2024, delivering 25 days of exclusive and full-size treats.

After last year's sell-out success, the global beauty retailer said this year's calendar is even better, packed with "must-have hero products for every beauty lover". It features 40 products (24 of which are full-size) from top brands like Glossier, Makeup by Mario, Rare Beauty, Charlotte Tilbury, Sephora Collection, Glow Recipe, and more.

Boots

Price: £65, £99, £99

Value: £224, £365, £353

Boots has launched three premium advent calendars for Christmas 2024. The 24 Days of Luxury Beauty Advent Calendar features a selection of premium makeup, skincare and haircare products from brands like Fenty Beauty, Sol de Janeiro, Grown Alchemist, and more. Also also available in a 12-day format, the luxury calendars are perfect for discovering a range of new and trending products.

The retailer's 24 Days of Skincare Advent Calendar also boasts a line-up of new and exciting brands. From Byoma, Bubble and Pixi to Cetaphil, The Inkey List and No7, this calendar features 24 skincare "must-haves" for customers to explore in the run up to Christmas.

Elemis x

Elemis

Price: £199

Value: £537

Elemis has launched its 25 Days of Skin Joy advent calendar ahead of the 2024 festive season, featuring a selection of skincare and bodycare heroes from the British skincare brand.

The line-up includes 13 products from the brand's bestselling Pro-Collagen range, as well as its Superfood Facial Oil, Soothing Apricot Toner, Dynamic Resurfacing Facial Pads, and more. Additionally, 15 calendars include a Golden Ticket worth £1,000 to spend at Elemis.

ESPA

Price: £175

Value: £488

ESPA has unveiled its Wellbeing Advent Calendar, featuring 25 products for "mind, body and spirit" for customers to enjoy.

The calendar contains a selection of wellbeing luxuries, from invigorating cleansers and nourishing creams to rich essential oils and more. Products include a Nourishing Lip Treatment, Energising Bath & Body Oil, Optimal Skin Instant Facial, Exfoliating Body Polish and Fitness Shower Gel, amongst other items.

Gatineau

Gatineau

Price: £95

Value: £396

Gatineau’s 12 Days of Christmas advent calendar is back and better than ever. Described as its "most luxurious" calendar yet, the edit boasts some of the brand's best transformative skincare products.

Packed in a luxury keepsake box, the calendar contains six full-size products and six deluxe minis to exfoliate, hydrate, plump and firm skin. The line-up includes an Age Benefit Multi Acid Peel, Collagene Expert Plumping Revival Mask, Golden Glow Gradual Tan, Defi Lift Neck & Decollete Gel, and more.

Lush

Lush

Price: £190, £130, £180

Value: Undisclosed

Lush has launched two advent calendars ahead of Christmas 2024, as well as a refill for customers to reuse previous boxes. Each calendar contains 25 vegan products, featuring a combination of items.

Products featured in the calendar collection includes a Christmas Kisses Bubble Bar, Yog Nog Body Lotion, Penguin Bath Bomb, Magical Santa Bath Bomb and Groovy Snow Fairy Bath Bomb, as well as The Magic of Christmas Bubble Bar, inspired by the first-ever Lush shop.

Charlotte Tilbury

Charlotte Tilbury

Price: £170

Value: £243

Charlotte Tilbury has launched another Lucky Chest of Beauty Secrets advent calendar for Christmas 2024, filled with 12 of the brand's makeup and skincare favourites in travel and full-size.

Housed in a heart-shaped box with jewel-handled doors, products include a Charlotte's Magic Lip Oil Crystal Elixir, Hollywood Beauty Icon Lipstick, Pillow Talk Push Up Lashes Mascara, Magic Cream and Airbrush Flawless Setting Spray, amongst other items.

Beauty Bay

Beauty Bay

Price: £100

Value: £345

Online retailer Beauty Bay has launched its first-ever advent calendar, featuring 25 skincare, haircare and makeup "must-haves".

The debut calendar boasts a mix of products, including Sol de Janeiro’s Brazilian Bum Bum Cream and Urban Decay’s All Nighter Setting Spray, bundled together with trending bestsellers from Laneige, Bubble Skincare, and more.

Makeup Revolution

Revolution Beauty

Price: £48

Value: £97

Following the sell-out success of its advent calendar in recent years, Revolution Beauty has released its 2024 Advent Calendar. Offering a 51% saving, the new calendar includes 24 curated gifts, including new releases and bestselling products.

From lip glosses and eyeliners to viral products and must-have tools, the advent calendar also features the brand's viral Beam Bright Highlighter, Lip Oil, and lots of other bestselling products.

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