UPDATED: The beauty advent calendars of 2025

Beauty advent calendars are once again proving to be more than just a consumer indulgence - they're a powerful driver of revenue, brand engagement, and retail footfall.

For 2025, the category returns bigger, bolder, and more curated than ever, with brands and retailers investing in premium packaging, exclusive edits, and enhanced value to stand out in a competitive market.

In this evolving round-up, we spotlight the calendars poised to capture consumer attention as we approach the all-important golden quarter.

Liberty

Price: £275

Value: £1,245

Christmas wouldn’t be the same without the annual Liberty Beauty Advent Calendar reveal - and this year, the calendar has been curated in honour of the British luxury department store's 150th anniversary.

Housed in a Liberty-shaped box, once again adorned with Clym Evernden’s signature ink-based illustrations, the calendar features 30 products for customers to explore in the run up to Christmas.

Tucked inside 25 drawers are skincare, makeup, and fragrance favourites from some of the most sought-after names in beauty - including Ex Nihilo, Lisa Eldridge, Augustinus Bader, Jones Road, and Trinny London - each selected by Liberty’s expert buyers.

It also includes a limited-edition drawstring bag adorned with Liberty’s iconic Ianthe print, along with the chance to find one of 15 Golden Tickets - each worth £1,000 to spend at Liberty.

Lookfantastic

Price: £105, £130 & £85

Value: £655+, £485 & £425

To celebrate 10 years of beauty advent calendars, Lookfantastic is launching not one, not two, but three exciting advent calendars for the 2025 festive season - including a brand-new fragrance calendar!

The Beauty Advent Calendar makes its return with a selection of products from brands like Sol De Janeiro, Medik8, Color Wow, and Iconic London, It includes 28 products -17 full-size favourites and 11 deluxe-size beauty essentials - making it the retailer's biggest and most premium calendar yet.

Introducing its first-ever Fragrance Advent Calendar, Lookfantastic promises a "daily scent adventure", providing customers with a unique way to explore luxury fragrances throughout the holiday season.

Meanwhile, the Grooming Advent Calendar is back, featuring top brands such as This Works, Molton Brown, ESPA, Bulldog, and Cetaphil, among others.

Cult Beauty

Price: £240

Value: £1,100

The Cult Beauty Advent Calendar is back for 2025, packed with a selection of beauty essentials from brands like Gisou, Hourglass, Laneige, and more.

Featuring 35 products - including 21 full-sized favourites - this year’s edition is being celebrated by the online beauty retailer as its "best ever".

Inside, customers will find standout items such as the Patrick Ta Major Headlines Double-Take Cream + Powder Blush Duo, K18 Molecular Hair Repair Mask, Medik8 C-Tetra Advanced Serum, Summer Fridays Jet Lag Skin Smoothing Hydrating Face Mist, Saie’s Super Suede Blusher, and much more.

Plus, three lucky customers will discover a Golden Ticket, each worth £1,000 to spend at Cult Beauty.

Space NK

Price: £260

Value: £1,150+

Buzz has been building around Space NK’s 2025 Beauty Advent Calendar. Housed in a vibrant purple box adorned with festive, feel-good words, it’s a standout customers definitely won’t miss in-store.

Described as the British retailer's most "exceptional beauty advent calendar yet", it’s packed with more full-size favourites than ever before, boasting some of the most in-demand brands in beauty.

Products include aTatcha Brightening Serum, Lisa Eldridge Kitten Lash Mascara, K18 Molecular Repair Hair Oil, Milk Makeup Hydro Grip Setting Spray, Space NK Caribbean Shores Body Lotion, and La Mer The Lip Volimizer, amongst other items.

The waitlist is now open - and by signing up, customers will also be entered for a chance to win £100, £200, or £400 to spend at Space NK.

Fenwick

Price: £240

Value: £1,000+

The waitlist is open for British department store Fenwick's '25 Days of Christmas Spirit' Beauty Advent Calendar, promising an "exquisite" collection of skincare, makeup, fragrance, and haircare products to enjoy throughout December.

With 33 items - including 12 full-size beauty favourites - this calendar offers a mix of cult classics and emerging icons, handpicked by the in-house beauty buying team. Featuring names such as Charlotte Tilbury, NARS, Dermalogica, Laura Mercier, Trinny London, Hourglass, and Benefit.

This year’s calendar also spotlights standout skincare and wellness from Shiseido, Rodial, The Organic Pharmacy, Olverum, Philip Kingsley, Sisley, and Germaine de Capuccini - as well as hair and body care from Rahua, Slip, and Neal’s Yard Remedies.

Plus, fragrance lovers can indulge in scents from Juliette Has a Gun, Carolina Herrera, Mizensir, Miller Harris, Thameen, and Parfums de Marly, while finishing touches come courtesy of OPI, Malin + Goetz, West Barn Co and more.

Selfridges

Price: £250

Value: £1,136

Described as its "biggest and best yet," Selfridges has unveiled its 2025 Beauty Advent Calendar, featuring 37 of the department store's favourite beauty picks to enjoy in the lead-up to Christmas.

While the 2025 calendar includes one less item than last year, it’s priced the same - yet is worth £112 more, giving customers even more for their money.

This year's calendar features 24 full-size products and 35 exclusive-to-Selfridges items "you won’t find in any other beauty advent calendar" - all carefully curated by Selfridges' beauty team.

Standout names include Refy, Charlotte Tilbury, Moonglaze, Laneige, Color Wow, Creed, Maria Nila, Tatcha, Joonbyrd, MAC Cosmetics, and more.

Boots

Price: £150, £70

Value: £600, £285

Boots is launching two premium advent calendars for Christmas 2025, each offering great value and a luxurious countdown to the festive season.

For those who love a mix of beauty favourites- from skincare and haircare to makeup and more - the 24-Day Premium Beauty Advent Calendar features standout products from brands like NARS, Sol de Janeiro, Elemis, Laneige, Drunk Elephant, and more.

Meanwhile, the 24 Days of Skincare Advent Calendar focuses entirely on (you guessed it) skincare, featuring a curated line-up of must-haves from exciting and emerging brands like Byoma, Bubble, and more - giving customers the chance to discover new favourites in the lead-up to Christmas.

What's more, both calendars offer an impressive 76% saving - making them the true stars of the season.

Sephora

Price: £225

Value: £1,025

The Sephora Favourites Advent Calendar is back for another year, now featuring an expanded selection that includes 41 curated beauty products - 24 of which are full-size.

Designed to showcase a broad range of premium beauty across makeup, skincare, haircare, bodycare, and fragrance, this edition highlights offerings from both cult and luxury brands such as Sephora Collection, Glow Recipe, Merit Beauty, Tarte, Tower 28, and more.

With a total value exceeding £1,025 and 31 products exclusive to Sephora, this calendar aims to be one of the most comprehensive and high-value beauty advent offerings of the season. It has previously sold out three years in a row.

This year also introduces a limited "golden ticket" feature, hidden inside select calendars. Prizes include experiences and products - such as an 80-minute spa treatment, a one-on-one virtual skincare consultation with Caudalie’s Head of Education, and a bespoke product hamper, amongst others.

John Lewis

Price: £235

Value: £1,000+

John Lewis is inviting customers to give the gift of beauty - whether to a loved one or themselves - with the launch of its 2025 Beauty Advent Calendar, the department store's highest-value calendar to date.

Inside are 36 beauty favourites, reflecting John Lewis’s continued investment in the beauty category. The calendar includes 23 full-size products and 13 deluxe miniatures, featuring both exciting new additions and established bestsellers.

Expect to find names like Trinny London, Chantecaille, Laneige, and Fenty Beauty, alongside customer favourites such as Medik8, Charlotte Tilbury, Clinique, Estée Lauder, and Le Labo.

Inspired by the Enchanted Tales Christmas theme, the calendar is housed in a fully recyclable box with reusable compartments - designed to bring festive magic to the season while encouraging sustainability.

Beautifect

Price: £195

Value: £330

Beautifect has unveiled its debut advent calendar for the 2025 festive season, described as one of its most requested and highly anticipated launches to date.

Inside each drawer is one of 10 full-size Beautifect products, revealed one day at a time. Presented in a reusable, luxury presentation case, this set offers a focused selection of the brand's products and tools.

Items include a Professional Brush Collection, Gua Sha & Jade Roller, Nude Eyeshadow Palette, Eyelash Curler, Glow Magnification Mirror, and more.

The calendar can be enjoyed throughout the lead-up to Christmas or gifted on the big day, which Beautifect believes "makes it ideal for last-minute shoppers, self-gifting, and everyone in between".

Neal's Yard Remedies

Price: £165

Value: £385

Neal’s Yard Remedies is inviting consumers to embrace the season of self-care with its most indulgent beauty advent calendar to date.

Presented in a bespoke reinterpretation of William Morris’ Golden Lily print, the calendar celebrates nature, craftsmanship, and sustainable beauty.

Valued at over £385, the 24-day collection features 13 full-sized products, combining skincare, aromatic rituals, and wellness favourites to provide daily moments of enjoyment throughout December.

Customers will find products ranging from the brand's Wild Rose Beauty Balm to rejuvenating Frankincense favourites, all produced at Neal’s Yard Remedies’ eco-friendly factory in Dorset.

The Fragrance Shop

Price: £150

Value: £400+

The Fragrance Shop Advent Calendar 2025 has returned, offering 25 days of luxury fragrances for both him and her, with a total value exceeding £400.

Boasting a mix of designer scents and cult favourites, each day unveils a new product to explore.

Highlights include Boss Bottled EDT, Michael Kors Pour Femme, Moschino Pearl, Givenchy L’Interdit, Viktor & Rolf Flower Bomb Tiger Lily, Montblanc Explorer, Rabanne Lady Million, and many more.

In addition to fragrances, this year's advent calendar also includes mini candles, a Twist & Spritz, and a Fragrance Shop money-off voucher, attempting to provide added value throughout the festive season.

Vogue

Price: £355

Value: £1,600

Now in its third edition, the Vogue Festive Calendar returns with a curated selection of luxury products across beauty, skincare, wellness, haircare, jewellery, and lifestyle.

This year’s edition features 32 products - 29 of which are full size - selected by Vogue editors. As part of this, the calendar includes both well-established global brands like La Mer, Sol de Janeiro, and Charlotte Tilbury, as well as cult discovery names such as Beauty of Joseon, Biodance, and VIEVE.

In line with the magazine’s ongoing focus on wellness, the edit also includes items such as the Therabody SmartGoggles Sleep Mask and Verden Nocturne Sleep Mist.

Housed in packaging featuring original illustrations by artist John Biggs, the advent calendar pays tribute to Vogue’s founding headquarters in London. What's more, £75,000 of the proceeds will go to three women’s charities: Sistah Space, akt and Women for Refugee Women.

Harvey Nichols

Price: £250, £175

Value: £1,000, £700

Harvey Nichols unveils its 2025 Beauty Advent Calendar and the return of the 12 Days of Fragrance Calendar for this year's countdown to Christmas.

The Beauty Advent Calendar includes 37 products from 28 established and emerging beauty brands, with 20 full-sized items. Curated by the retailer's beauty buying team, the selection spans cult favourites and trending names such as Le Labo, Augustinus Bader, La Mer, Trinny London, Color WOW, and Philip Kingsley, amongst others.

Back for a second year, the 12 Days of Fragrance Calendar returns with 12 drawers containing 20 fragrances in full size, travel size, and deluxe miniature formats. Featured brands range from globally recognised names like Creed, Parfums de Marly, and Kilian, to niche and emerging labels such as Xerjoff, Matière Première, and Trudon.

Both calendars feature designs by illustrator Jacky Marshall, continuing her collaboration with Harvey Nichols following her work on the brand’s spring/summer campaign earlier this year.

Holland & Barrett

Price: £50

Value: £230+

Holland & Barrett has released its 2025 Beauty Advent Calendar, including 25 days of wellness and self-care products from a range of well-known brands.

Worth over £230 - the retailer’s highest-value beauty calendar to date - the calendar features a variety of skincare, haircare, body and wellness products.

As part of Holland & Barrett’s recent expansion in the beauty category, the calendar also includes several new brands. Highlights include Q+A Hyaluronic Acid Facial Serum, Noughty Detox Dynamo, Cetaphil Gentle Skin Cleanser, Weleda Skin Food, and more.

Following high demand and thousands of waitlist sign-ups, Holland & Barrett’s sought-after calendar is now available and expected to sell out quickly.

Marks & Spencer

Price: £60 with a £35 spend in-store (non-food)

Value: £330

As part of its continued expansion across the beauty category, Marks & Spencer has unveiled its 2025 beauty advent calendar, featuring a curated edit of familiar favourites alongside new brand additions to the retailer's line-up.

The calendar features a selection of 25 products - 8 full-sized and 17 travel-sized - from brands such as Clinique, Benefit and This Works.

It also includes Estée Lauder’s Advanced Night Repair Serum, underscoring the retailer's recently expanded partnership with the global beauty giant.

Designed by British fashion designer Bella Freud, this year's advent calendar is worth £330 but priced at £60 with a £35 spend on clothing, home or beauty, encouraging cross-category purchases.

Jo Loves

Price: £375

Value: £870

Fragrance brand Jo Loves has unveiled its 2025 Advent Calendar, offering a curated selection of beauty and fragrance items for the festive season.

"Step into a world where Christmas is painted in red and every day holds a moment of luxury," the brand promises.

Behind each door, customers will find a variety of products, including Jo Loves’ signature fragrances, indulgent bodycare, fragrance paintbrushes, and a limited-edition collaboration with Nails.INC.

The calendar is designed to offer a mix of everyday treats and festive luxuries, suitable for a night in or out during the holiday season.

Lush 

Price: £205

Value: Undisclosed

Customers can count down to Christmas with 25 vegan bath and bodycare products, including popular year-round items, new seasonal additions, and ten gift exclusives from Lush.

This advent calendar promises a way to slow down and enjoy moments of calm during the festive season, with words like "freedom, breathe, relax, comfort, joy, calm, and love" featured throughout the design to encourage rest and reflection.

The Lush Advent Calendar was designed by Shruti Gadhvi in collaboration with Artbox London - a registered charity and social enterprise that supports learning disabled and autistic artists through workshops, cultural experiences, exhibitions, and opportunities to showcase and license their artwork.

Among the items included are an Ice Carousel bubble bar, Snoozy Butterbear bath bomb, Fight Animal Testing socks, Sticky Dates shower gel, Christmas Eve scented candle, and Yog Nog body lotion.

Kiehl's

Price: £120

Value: £244

Kiehl’s is offering a limited-edition 24-day advent calendar featuring a selection of its popular skincare and bodycare products.

Designed as a countdown to the holidays, the calendar offers a variety of mini and travel-sized products for those interested in trying a broad selection of Kiehl’s formulas.

With a reported value saving of £244, this calendar includes items from the Ultra Facial range, such as the Barrier Cleanser, Cream, Toner, and Oil-Free Gel Cream.

Additional products include the Calendula Serum-Infused Water Cream, Retinol Skin-Renewing Daily Micro-Dose Serum, Bath and Shower Liquid Body Cleanser (Grapefruit), Musk Eau de Toilette, and Amino Acid Shampoo and Conditioner, among others.

Diptyque

Price: £495

Value: Undisclosed

Inspired by the enchanting world of fairy tales, Diptyque’s 2025 Advent Calendar takes the form of a beautifully crafted book. Its cover, adorned with golden illumination and sparkling lettering, effortlessly captures attention. Yet, its full charm is revealed only when opened.

Inside, a scene unfolds - a Parisian bookshop’s shelves come to life, filled with towering stacks of books and a playful cat weaving through them. Nestled between the pages are 25 surprises, designed to be discovered daily throughout December.

The calendar’s contents include a limited-edition Sapin (Pine Tree) Candle (70g), the iconic Baies (Berries) Candle, Fleur de Peau Eau de Parfum, Do Son Perfumed Hand Cream, Satin Oil for body and hair, an Exfoliating Wash, a set of two tree decorations, and a selection of other candles and home and bodycare items.

Bamford

Price: £300

Value: £602

For Christmas 2025, luxury brand Bamford presents a celestial-inspired advent calendar designed to encourage indulgence and self-care throughout the festive season. The calendar contains 25 beauty and lifestyle treats, inviting customers to savour a moment of luxury each day.

Featuring 13 full-sized products alongside 11 minis, the collection includes an array of bath, bodycare, and skincare essentials, complemented by home items such as candles and a Christmas decoration.

Other highlights include a pillow mist, hand balm, bath and body oils, lotion, body washes, bath salts, and shampoo and conditioner.

Additionally, Bamford offers a 12-month candle gift set, which can also serve as a shorter advent calendar - priced at £300 and valued at £436.

Debenhams

Price: £150

Value: £700+

Digital department store Debenhams has launched its luxury Beauty Advent Calendar for 2025, featuring 37 carefully selected products to be revealed over 25 days, including 19 full-sized items.

The calendar showcases a variety of brands such as OPI, Ella & Jo, MAC Cosmetics, Iconic London, Benefit Cosmetics, Estée Lauder, and more.

Included are products like Lancôme Rénergie Moisturiser, Kiehl's Avocado Creamy Eye Treatment, The Organic Pharmacy Vitamin C Serum, KIKO Milano Hydra Lip Gloss in 'Rosy Glares', MAC Cosmetics Lustreglass Lipstick in 'Thanks It’s MAC', Wella Professionals Fusion Intense Repair Mask, among others.

Additionally, behind the first drawer, customers will find a special ticket that grants entry to Debenhams’ MINI Cooper drawer competition. There are three extra prizes to be won too, including Debenhams vouchers and a personalised beauty treatment with the retailer’s in-house facialist.

Nuxe

Price: £112

Value: £189.48

Drawing inspiration from the brand's bestselling Huile Prodigieuse bottle, Nuxe presents its 2025 beauty advent calendar in a bold XXL format.

Contained within a sturdy case are 24 boxes, each concealing a unique surprise to be revealed daily. The selection includes signature products for the face, body, and hair, alongside small gifts.

Among the featured items are Very Rose Soothing Cleansing Micellar Water, Rêve de Miel Ultra-Rich Cleansing Gel, Hair Prodigieux Intensive Repair Hair Mask, Prodigieux Beautifying Scented Body Lotion, Zinc Power Purifying Cleansing Gel, and more.