Updated: The beauty advent calendars of 2026
Brands and retailers are pulling out all the stops to capture early festive demand. From higher-value assortments and an increasing number of full-size products to collectible packaging, the advent calendar category continues to raise the bar.
This year’s launches span everything from expansive beauty edits to specialist fragrance and wellbeing collections. Here’s our evolving round-up of the key beauty advent calendars to know for the 2026 festive season.
Liberty
Price: £285
Value: More than £1,300
Curated by Liberty's Beauty Buying team, the 2026 calendar includes products across skincare, fragrance, makeup, haircare and wellbeing. Of the 29 items, 21 are full-sized, while 26 are exclusive to the Liberty Beauty Advent Calendar.
Featured brands include Matière Première, Jones Road Beauty, Lisa Eldridge, Reome, Grown Alchemist, Violette_FR and Augustinus Bader, amongst others.
For the fourth consecutive year, illustrator Clym Evernden has created the artwork for the calendar, while twenty calendars also contain Golden Tickets worth £1,000 to spend at the British luxury retailer. General sale opens on 2 September.
Selfridges
Price: £250
Value: More than £1,200
The 2026 Selfridges Beauty Advent Calendar has launched, bringing together a selection of skincare, make-up and beauty products from a range of established brands.
The calendar contains 40 products, including 33 full-size items - nine more than in the 2025 edition - and 38 products exclusive to Selfridges. Brands featured include Tatcha, Marc Jacobs Beauty, Augustinus Bader, Gucci Beauty and Refy.
Alongside the Beauty Advent Calendar, Selfridges is also set to launch its first Fragrance Advent Calendar. Priced at £225 and with a stated value of more than £1,200, it contains 16 fragrance products, including three full-size bottles, discovery duos and travel-sized products. Further details are expected to be announced ahead of its launch.
Marks & Spencer
Price: £75
Value: More than £460
Returning for 2026, the M&S Beauty Advent Calendar brings together 10 new brands alongside established names in beauty, with a selection of skincare, make-up, fragrance, haircare and wellness products to discover over 25 days.
This year’s line-up spans a broad range of beauty categories, with products selected by M&S Beauty experts based on their performance and innovation. The collection includes names such as Estée Lauder, Clinique, Benefit, Color Wow, Aveda, Floral Street, ICONIC London, ESPA and Bareminerals, alongside M&S Beauty favourites including Formula and &Sleep.
The calendar itself is presented in a keepsake box featuring candy-stripe detailing and M&S’s signature Love That! branding.
Harrods
Price: £270
Value: Not disclosed
Harrods has unveiled its 2026 Beauty Advent Calendar Collection, featuring three exclusive countdowns designed to celebrate the very best in luxury beauty.
The centrepiece of the 2026 collection, The Harrods Beauty Advent Calendar, is presented in a gold-foiled design, revealing 25 days of beauty discoveries from across the department store’s beauty halls, including 21 full-size products.
Bringing together the year’s most coveted launches, cult classics and hidden gems, the calendar spans skincare, haircare, fragrance and make-up from iconic names such as Augustinus Bader, Charlotte Tilbury, Sisley, Tatcha and Valmont.
John Lewis
Price: £250
Value: £1,160
The John Lewis Beauty Advent Calendar is back for 2026, bigger than ever, featuring 41 specially curated products across 25 drawers, with more than 50% of the products being full size.
In a first for the calendar, this year’s edit features beauty tech in the form of a mini UFO device from Foreo, worth £129. This sits alongside brands including Skin Rocks, Aveda, Dermalogica, Elemis, Jo Loves, Medik8, Sisley and Trinny London. As an added surprise, one in every 41 customers will also have the chance to win a mystery voucher, with prizes including a Shark tool and a Clarins Spa Treatment.
Fragrance lovers will also be catered for this year with the launch of the retailer’s first-ever 12-day fragrance advent calendar. Featuring premium brands such as Memo Paris, Essential Parfums and Frédéric Malle, the calendar is designed for those who want to discover new scents throughout the festive season. Priced at £99, the fragrance advent calendar is worth £305.
Space NK
Price: £275
Value: More than £1,200
Space NK’s 2026 Beauty Advent Calendar boasts 35 products across 25 days, including 26 full-size products, with 31 products exclusive to the calendar.
It features brands such as Medik8, Tatcha, Hourglass, K18, Phlur, with Space NK Category Director Sophie Wayman calling it “our best yet”.
Products include Naturium Booster Hyaluronic Body Wash, Lisa Eldridge Liquid Liner, Summer Fridays Pink Dew Cleanser, Sunday Riley Good Genes and Laneige Water Sleeping Mask, among many others. The calendar launches online and in-store on 10 September 2026.
Cult Beauty
Price: To be announced
Value: More than £1,100
Cult Beauty’s 2026 Advent Calendar brings together some of this year’s most-loved names, with the Signature Edition featuring “transformative treatments” and the Special Edition offering an additional array of fine fragrances.
Each edition features 17 full-sized favourites and 12 new arrivals from the past 12 months. The Victorian botanical packaging was created by Swindler & Swindler. Waiting-list customers will receive priority access and a £20 gift card when they purchase at launch.
Confirmed products include Medik8 Advanced P ro-Collagen + P eptide Cream, Charlotte Tilbury Airbrush Flawless Setting Spray, Patrick Ta Cream + Powder Blush Duo, Hourglass Unlocked Satin Crème Lipstick and Sunday Riley Tidal Deep Hydration and Plumping Serum.
Lookfantastic
Price: £120
Value: £665
Lookfantastic returns with its 2026 Beauty Advent Calendar collection, launching three calendars: Beauty, Fragrance and Grooming. The first features 27 products across 25 days, including 19 full-sized favourites.
The Beauty Advent Calendar has been curated door-by-door by 25 influential names, ranging from beauty insiders and buying experts to members of the Lookfantastic team. This year’s campaign also introduces a playful, game-inspired reveal, with hero doors and their curators beginning to unlock from 17 August, ahead of the full launch of all three calendars on 1 September.
Contributions from some of the industry’s most trusted voices include The Girls Bathroom podcast hosts Sophia Tuxford and Cinzia Baylis-Zullo, celebrity hairstylist Sam McKnight, and beauty and skincare tastemaker Gary Thompson.
Boots
Price: £150
Value: More than £700
The Boots 24 Days of Luxe Advent Calendar boasts a collection of 24 premium beauty treats, from makeup brands such as MAC Cosmetics and Benefit Cosmetics, to skincare brands including Clinique, Ole Henriksen and Laneige. The calendar also features haircare from Aveda, Amika and Wella Professionals, among others.
Other calendars in the range include the Boots 24 Days of Skin Advent Calendar (£70, worth over £300) and the new 12 Days of Scent Advent Calendar (£90, worth over £345).
The waitlists for Boots’ advent calendars are now open. Shoppers who sign up will unlock exclusive 24-hour early access to purchase the calendars before general sale begins online on 2 September. Customers with a Boots Advantage Card who sign up for the waitlist and purchase during the early-access period will also receive £5 worth of Boots Advantage Card points.
Charlotte Tilbury
Price: £170
Value: £323
Charlotte Tilbury’s Hollywood Beauty Wonderland Advent Calendar returns with 15 beauty items to discover. Inside are four full-sized products, an exclusive Pillow Talk Mini Charm Makeup Bag and a limited-edition white quartz gua sha, as used at the brand’s Skin Spa in Covent Garden.
Behind the jewel-handled drawers await bestselling essentials for the eyes, lips and cheeks, skincare and exclusive accessories, all housed inside a signature red-and-gold Hollywood keepsake.
Products include Matte Revolution Lipstick in Pillow Talk Medium (full size), NEW! Unreal Blush Healthy Glow Stick in Rosy Glow (full size), Beauty Light Wand in Pillow Talk (full size) and Lip Cheat Contour Duo in Medium (full size), as well as Charlotte’s Magic Cream (travel size), Charlotte’s Magic Serum Crystal Elixir (travel size) and more.
Sephora
Price: TBC
Value: More than £1,000
Following four consecutive sell-out years, Sephora UK has announced the return of its Favourites Advent Calendar for 2026.
The calendar contains 41 beauty products, including 27 full-sized items, with a combined stated value of more than £1,000. The selection spans makeup, skincare, bodycare, haircare and fragrance, and comes packaged in an iridescent Sephora UK Favourites keepsake box.
The 2026 edition includes products from brands such as Makeup by Mario, Sol de Janeiro, Medik8, ONE/SIZE, Dr Sam’s, Discothèque and Sephora UK Collection, bringing together a mix of established bestsellers and popular beauty products.
ASOS
Price: £98
Value: £360
ASOS has launched its 2026 Face + Body Advent Calendar, a limited-edition beauty countdown featuring 25 skincare, make-up, haircare and self-care products from a selection of beauty brands.
The line-up spans a range of categories and price points, offering products for different stages of the everyday beauty routine. Each item is housed in a zebra-print box, bringing a fashion-led touch to the calendar and reflecting the enduring appeal of animal-print designs.
The calendar features 15 full-size products from a selection of well-known beauty brands, including Charlotte Tilbury, Gisou, Laneige, Benefit, E.l.f. Cosmetics, Elemis and Sunday Riley.
Pureseoul
Price: £140
Value: More than £500
Releasing its first-ever advent calendar this year, PureSeoul is offering K-beauty lovers the ultimate countdown to Christmas, with 24 products from a range of bestselling brands.
While most of the products remain under wraps, the calendar does feature 23 full-size products, with Torriden, Abib, ILSO, SKIN1004, HANSKIN and Medicube among the brands included.
Products confirmed so far include the viral Medicube Zero Pore Pads, Abib Collagen Eye Patches, Torriden Dive-In Serum and SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, among others. The calendar is launching soon, with sign-ups now open.
Elemis
Price: £225
Value: £662
Elemis has unveiled The Ultimate Beauty Advent Calendar, featuring 25 days of skincare and bodycare products from across the brand’s range. The collection brings together products from its Pro-Collagen and Dynamic Resurfacing lines, alongside other favourites, all presented in a fully recyclable keepsake box.
The calendar includes three full-size products: Pro-Collagen Cleansing Balm (100g), Pro-Collagen Marine Cream (50ml) and Frangipani Monoi Body Cream (200ml).
20 calendars also contain an Elemis Golden Ticket. Each ticket holder will receive £1,000 to spend online, giving them the opportunity to select products from the brand’s website.
Fenwick
Price: £250
Value: More than £1,000
Fenwick has announced its 2026 Fragrance & Beauty Advent Calendar, featuring 33 fragrance, makeup, skincare and haircare products with a combined value of more than £1,000.
The calendar includes 14 full-size products, selected by Fenwick’s in-house Fragrance & Beauty buying team. It also includes two complimentary makeup invitations, adding an experiential element to the collection.
The line-up spans a range of established beauty brands, including Amouage and Diptyque in fragrance; Charlotte Tilbury, NARS and Trinny London in makeup; Elemis and Augustinus Bader in skincare; and Philip Kingsley in haircare. There is also a chance to receive an additional reward: one in every 50 calendars will contain a £50 Fenwick gift voucher.
No7
Price: £180
Value: £550.75
No7 has launched its Ultimate Advent Calendar, offering £370.75 worth of savings on No7 skincare and cosmetics.
Filled with full-size favourites, including the bestselling Future Renew and Pro Artist ranges, the calendar also features the brand’s new Prime Forever Cleanser, which launched earlier this year.
In addition, No7’s 25 Days of Beauty Advent Calendar (£65, worth £248.93) has returned, featuring eight full-size products and a selection of deluxe minis across 25 days. Products include favourites from the Future Renew, Protect & Perfect, Restore & Renew, Pro Artist and Radiance+ collections.
Fortnum & Mason
Price: £275
Value: More than £1,225
Available to pre-order online now, Fortnum & Mason’s 2026 Beauty Advent Calendar invites beauty lovers to count down to Christmas with a collection of luxurious treats from the retailer’s Beauty Hall.
Presented in a new design, each of the 25 drawers contains a carefully selected discovery, from luxurious skincare and fragrance to indulgent bath, body and wellness essentials. With 24 full-size products and one travel-size treat, the 2026 edition is worth over £1,225, making it Fortnum & Mason’s most generous Beauty Advent Calendar yet.
Featuring handpicked favourites from luxury beauty and wellness brands including Ortigia, Wildsmith, Clive Christian, Delilah, Granado, Jean-Charles Brosseau and Benamôr 1925.
Cowshed
Price: £299
Value: £547
Cowshed’s 24 Day Deluxe Advent Calendar contains 24 full-size products spanning body, hand, hair and home fragrance, with no sample-sized products.
Highlights include Refresh Hand Wash, Relax Body Lotion and three candles, including the new Log Cabin scent with warm spice, pine and amber notes.
The products arrive in a reusable handwoven wicker hamper. Two of the 2,800 calendars also contain vintage keys unlocking a one-night stay at Babington House. The waiting list opens on 17 August before the 1 September launch.
Bamford
Price: £300
Value: £672
Bamford, the spa, bath and body brand founded by Carole Bamford, the woman behind Daylesford Organic, has unveiled its Wellness Advent Calendar for the upcoming festive season.
The calendar offers 24 days of Bamford favourites, spanning skincare and bodycare to home fragrance and wellness tools. Featuring 12 full-size products and six beauty tools, the calendar includes the Geranium Candle, B Silent Bath Salts, Nurturing Face Oil, Amenity Shampoo and Conditioner, Face Cloth, Body Brush, Gua Sha, Rose Hand & Body Wash and more.
Behind select doors, customers will find also five ritual cards designed to inspire moments of calm, rest and self-care alongside the products.
Neom
Price: £199
Value: £399
Neom is bringing back its 24 Days of Wellbeing Advent Calendar for a second year, built around a simple idea: Christmas isn’t made up of grand gestures - it’s made of small moments, offering a chance to pause amid the festive chaos.
Featuring 24 products across home fragrance, bath and body, alongside Christmas collections, this year’s advent calendar is centred around Neom's four core wellbeing pillars - Sleep, De-stress, Energy and Mood Boost. It showcases a curated selection of the brand’s 100% natural fragrances, alongside three exclusive festive scents: Christmas Wish, Perfect Peace and Sparkling Joy.
Three new body wash fragrances make their advent debut, alongside bestselling favourites. For the first time, the Christmas Wish Scented Candle also arrives in a new organic ripple candle design, exclusive to 2026.
Lush
Price: £210 & £135
Value: Not disclosed
Lush has launched not one, not two, but three calendars for the 2026 festive season. The first two are outlined below, while the third is Lush’s first fully reusable, fill-your-own calendar (£35), allowing customers to build their own surprises behind every door.
For its main advent calendar this year, Lush is counting down to Christmas with 25 hand-selected vegan products, from fan-favourite bath bombs to 10 gift exclusives, including Snowcake and Rose perfumes and a Once Upon A Time candle. All are wrapped up in a wicker hamper built to last well beyond Christmas.
Meanwhile, the 29½ High Street Advent Calendar, named after the address of the very first Lush shop, is a countdown for bath lovers, with 25 doors containing bath bombs and bubble bars. Items include the Snoozy Bear, Honey Bear and Rosie Bear bath bombs, alongside longtime favourites like Snow Fairy and Intergalactic.
Liz Earle
Price: £175
Value: £578.50
This festive season, Liz Earle is celebrating the return of its 24-day Beauty Advent Calendar, packed with a selection of skincare favourites. Designed for those who want to indulge throughout the run-up to Christmas, the calendar features the brand’s bestselling Cleanse & Polish Hot Cloth Cleanser and Pure Cotton Cloth, as well as other products from the range.
Other items include a Gentle Face Exfoliator, Restore & Glow Instant Radiance Serum, Hydrating Cream Mask and Instant Brightening Eye Cream, as well as Mandarin & Nutmeg Hand Cream, Body Wash and Body Cream, among other products.
It is now available at Boots, alongside the 12 Days of Liz Earle Beauty Advent Calendar, offering a smaller edit of hero products for £79, worth £203.10.
Holland & Barrett
Price: £60
Value: £266
The Holland & Barrett Beauty Advent Calendar offers customers a saving of more than 77%, with the retailer describing it as its highest-value calendar yet.
Behind its 25 doors, shoppers will discover 26 beauty and wellness products, including two treats behind door 25. The edit features a mix of 16 full-size favourites and travel-sized treats spanning skincare, haircare and bodycare.
It brings together bestselling brands including Antipodes, Weleda, Trilogy, Q+A, OGX, Hairburst, Fussy, UpCircle and Nature Spell. Customers who join the waitlist will receive priority access, giving them the best chance of securing this year’s calendar before it sells out.
Neal's Yard Remedies
Price: £195
Value: £514
Neal’s Yard Remedies is celebrating its 45th anniversary with a limited-edition advent calendar featuring 25 skincare, bodycare and wellbeing products. The 45th Anniversary Advent Calendar includes 17 full-size products alongside three new-launch exclusives.
The design draws on the brand’s heritage, featuring an illustration of its Covent Garden flagship store, where Neal’s Yard Remedies began 45 years ago. The calendar’s sleeve and interior also feature the Snakeshead pattern by Morris & Co., created by designer and environmentalist William Morris.
It contains 24 drawers, with two gifts included behind door number 24, bringing the total to 25 products. The selection includes a Frankincense Intense Triple Action Melting Cleanser, Hyaluronic Acid Hydrating Booster, Bee Lovely Bath & Shower Gel, Aromatic Body Butter and Calming Temple Salve, amongst other items.
Gatineau
Price: £98
Value: £355
The Gatineau 12 Days of Christmas Advent Calendar features a selection of the brand’s skincare formulas, with six full-size products and six deluxe minis to discover throughout the countdown.
The edit includes a mix of radiance-focused serums, targeted treatments and moisturisers, offering an opportunity to explore a range of Gatineau’s skincare products in one collection.
Adding an extra element of surprise, 10 calendars contain a hidden golden ticket. Each ticket holder will receive a pair of gold tassel hoops from Loel, a female-led, independently owned jewellery brand.
Soap & Glory
Price: £48
Worth: £93
Soap & Glory is inviting customers to “Unwrap the Magic Within” with its 2026 Advent Calendar, now available online at Boots and launching in stores from 14 September.
The 24-day calendar features a range of bath and body treats, skincare and fragrance, including the new limited-edition Velvet Cherry scent for Christmas, available as a rollerball fragrance and body wash.
Other products include Original Pink Fragrance Mist, Vanilla-Licious Body Scrub, Heel Genius Foot Cream, Under-Eye Brightening Hydrogel Patches and Hand Food Hand Cream, among others.
Rehab
Price: £35
Value: £65
REHAB’s Dose Advent Calendar is a 25-day calendar featuring a selection of the brand’s Dose oils for hair, scalp, face and body.
Each day contains a single-use capsule featuring one of the brand’s Dose oils, offering a range of treatments throughout December. The calendar culminates on day 25 with a full-size pot of Dose 1.0 Hair Oil, one of the brand’s bestselling products.
The line-up includes three Dose Face Oils, two Dose 1.0 Hair Oils, two Dose Split End Saviour Hair Oils, two Dose Sleep Body Oils and two 5ml Dose Glow Body Oils, alongside other Dose oils.
Pixi
Price: £40
Value: Not disclosed
Personally curated by Petra and inspired by Pixi’s boutiques in London and Los Angeles, the 12 Days of Glow Discovery Calendar brings together a selection of skincare, make-up and beauty tools from the brand’s range, reflecting more than 25 years of Pixi Glow.
The 12-piece collection includes Pixi staples such as Glow Tonic, Hydrating Milky Mist, Rose Cream Cleanser, DetoxifEYE, Rose Ceramide LipPatch and Glow Tonic Cleansing Cloths. The make-up selection features Liquid Fairy Lights, Sheer Cheek Gel, Brow Tamer, GradualGlow, a Petite Blending Brush and a full-size +HYDRA LipTreat.
For 2026, Pixi is also extending the calendar with its 12 Glow Lessons series. Across the brand’s social channels, Petra will introduce each product, explaining why it was selected, how she uses it and sharing a make-up artist tip for using the formula.
Dermalogica
Price: £229
Value: £546
Dermalogica has launched its Holiday 2026 Advent Calendar, featuring 24 days of products from across the brand’s skincare range.
The calendar includes three full-size, five travel-size and 14 deluxe mini products, offering a selection of skincare products in different formats and sizes.
The line-up includes several of Dermalogica’s established products, including Daily Microfoliant and Pro-Collagen Banking Serum.
Acqua di Parma
Price: £644
Value: Not disclosed
Acqua di Parma’s Holiday 2026 collection takes inspiration from the Italian Dolomites, introducing an imagined alpine setting centred around the Grand Hotel Sprezzatura.
At the centre of the collection is the advent Calendar, designed as a miniature version of the Grand Hotel Sprezzatura. Its stacked, cylindrical structure and opening windows reference the façade of the imagined hotel, while Iacurci’s illustrations feature faces, masks, hats, skis and snowy landscapes.
Crafted from watercolour paper and finished with scratched-gold detailing, the Advent Calendar offers 24 compartments to open throughout the countdown to Christmas. It is available from 20 October.
Maison Francis Kurkdjian
Price: £965
Value: Not disclosed
Maison Francis Kurkdjian has introduced its reimagined Countdown Calendar for 2026, designed to mark the days between Christmas and New Year’s Eve.
Inspired by the theatre, the limited-edition calendar features a decorated façade with chandelier details, curtain motifs and illustrated theatrical scenes. Inside, compartments numbered 25 to 31 contain a selection of creations from the Maison’s collection, while a separate drawer houses the Mon beau Sapin Potpourri.
The Maison Francis Kurkdjian Countdown Calendar is available from 19 October 2026.
