The Beauty Beat names TikTok as headline sponsor for upcoming event
The Beauty Beat, a "first-of-its-kind" UK beauty festival celebrating women of colour, has announced TikTok as the headline sponsor of its event on 2-3 December 2023.
Located at 5-7 Tavistock Place in London, the two-day event will deliver a weekend of "unmissable" beauty talks, masterclasses, shopping discounts and exclusive experiences.
As part of this, guests will have access to a number of beauty brand activations, such as 'NARS - The Masters at Work', 'A Celebration of Texture: The Aveda Hair Experience' and 'The Perfect Match: Find Your Foundation with Lancôme, Urban Decay & It Cosmetics'.
It will also include a 'A Beauty & Confidence Special' with Candice Braithwate and Coco Sarel, hosts of podcast Closet Confessions, amongst other experiences.
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With TikTok as the headline sponsor, consumers can follow The Beauty Beat on TikTok to access exclusive livestreams from the event and behind the scenes content.
A designated TikTok content creation zone will also be available at the event, as well as a 'Business of Beauty' panel focusing on how to turn your beauty passion into a career.
Donna Dia, Founder of Beaty Beat, said: “I am so excited that The Beauty Beat is back. It truly is such a privilege to deliver a beauty event that completely centres and celebrates Women of Colour, and for this year’s event to be supported by TikTok feels incredible.
"Having TikTok as the exclusive headline partner has really cemented how important and culturally relevant the event is. I am truly thrilled, excited and encouraged to see a brand like TikTok actively prioritising and centring an event such as The Beauty Beat and our community.”
Edel Flood, Head of Lifestyle & Education at TikTok UK, added: "At TikTok, we want to show up for the communities that make our platform such a creative and inspiring place. That's why we're proud to be the headline partner for Beauty Beat 2023.
"On TikTok we see conversations around beauty, skincare and hair thrive, as a diverse community of women come together, to share their own personal experiences, tips and the brands they love most. We hope that through this partnership, we will see even more Women of Colour connect and celebrate one another, both on TikTok and beyond."
Launched last year, The Beauty Beat is the UK’s first luxury consumer beauty event dedicated to women of colour. It is the brainchild of luxury events specialist Donna Dia, who put together her 15 years of industry experience and bulging contact book to conceive and launch the concept.
