The Cosmetics Company Store and Carvela join London Designer Outlet

London Designer Outlet (LDO) has announced two new deals, with Carvela and The Cosmetics Company Store taking 1,673 and 1,387 sq ft of space respectively.

The new stores will strengthen the womenswear and beauty offer at London’s fashion and lifestyle outlet destination, an offering that has recently expanded through lettings and expansions by world-renowned brands such as Nike, Adidas, Tommy Hilfiger and Calvin Klein.

The Cosmetics Company Store, which is part of the Estee Lauder Companies, will open at London Designer Outlet towards the end of November 2022. The new store will be located on the upper floor of London Designer Outlet, which already houses brands including Nike, Phase 8 and Dune.

Corresponding to market trends favouring beauty and selfcare, where the market has continuously grown since the pandemic and is expected to continue growing by 6.27% annually, The Cosmetics Company Store will add to the centre’s beauty offer, which also includes The Fragrance Shop, Beaty Outlet and The Body Shop.

Matt Slade, Retail Director at Quintain, said: “Over recent months, we have seen a strong uptick in interest from accessories and beauty brands, as well as brands expanding on their offerings within these categories, such as Tommy Hilfiger and Next. We know that both beauty and accessories tend to perform well in times of economic uncertainty as consumers are drawn to accessible products at a lower price point. At the same time, these categories serve our diverse catchment well, as they can cater to a wide range of people.

“This time of year is always the busiest period for us and as we approach the height of the Golden Quarter, we are pleased to welcome these two new brands.”

London Designer Outlet sits at the heart of Wembley Park. Minutes from central London, it is the capital's best-connected outlet centre and is easily reached by three tube lines, two train lines and eight bus routes.

The centre, managed by Realm, provides 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants and coffee shops.