The Fragrance Shop breaks Guinness World Record with its 'Fragrance Wall'

It's official... not only is The Fragrance Shop an olfactory haven, but it's also now a Guinness World Record holder. The retailer marked its 30th anniversary with a record-breaking installation showcasing 3,000 fragrances at its headquarters in Manchester.

The Fragrance Wall breaks the current record for ‘the largest display of perfumes’, achieved by Abdul Samad Al Qurashi Smart Museum for Perfume (Saudi Arabia), in 2021. In fact, it beat the record by 194%.

The towering installation was completed as guests watched the final fragrance placed. Meanwhile, the Guinness World Records adjudicator confirmed its record-breaking status, cementing the brand’s place in history.

Sanjay Vadera MBE, Founder and CEO of The Fragrance Shop, said: "This milestone is so much more than just a record – it’s a reflection of our bold vision for the future of fragrance. Over the past 30 years, we’ve built a legacy of connecting people to the fragrances they love.

"The Fragrance Wall stands as a testament to that journey, and we’re excited to continue inspiring the industry as we look ahead to 2025 and beyond."

Alongside the installation's unveiling, attendees were treated to an immersive experience at The Fragrance Shop’s headquarters, which provided a setting for the panel discussion and unveiled the brand’s predictions for 2025 trends.